Puneet Das spills the tea on Tetley’s changing relationship with young consumers; Case Study: How Spotify’s Unheard Playlist amplified the role of women in music and more

[-]( [Puneet Das spills the tea on Tetley’s changing relationship with young consumers]( Puneet Das of Tata Consumer Products shares insights on GenZ consumers and how Tetley’s marketing journey is shifting with changing consumer mindset. [READ MORE]( [-]( [Case Study: How Spotify’s Unheard Playlist amplified the role of women in music]( This Spotify playlist came with a twist. Female vocals were muted on purpose. The campaign sparked conversations on social media and reached 39 million people. Here’s what the platform wanted to achieve with this campaign. a [READ MORE]( [-]( [Meesho unveils new brand identity to reflect aspiration and inclusivity]( Meesho launches new brand identity changing their brand palette; features hues of Jamuni and Aam to encapsulate vibrancy and grandeur. a [READ MORE]( [-]( [Salesforce introduces Marketing GPT & Commerce GPT for marketers]( Marketing GPT and Commerce GPT will combine generative AI with real-time data from the data cloud, transforming how companies connect with their customers. a [READ MORE]( [-]( [Mark Zuckerberg launches WhatsApp Channels, a one-way broadcast tool]( Channels is a private way to follow people and organizations right within WhatsApp which will be available in Singapore and Colombia for now. a [READ MORE]( [-]( [Zuckerberg launches Meta Verified for Instagram and Facebook in India]( Meta Verified, the feature that allows users on Instagram and Facebook to verify their identity, is now available in India with legacy verified badges. a [READ MORE]( [-]( [Uber launches Journey Ads in India]( The Uber enterprise is officially unveiling Journey Ads in India, and partnering with Httpool by Aleph to help connect India’s brands with ad solutions. a [READ MORE]( [-]( [InMobi appoints Inderbir Singh Pall as CTO]( Inderbir Singh Pall will play a role in elevating the company’s technology roadmap, spearheading innovation initiatives, and driving growth. a [READ MORE]( [-]( [22feet Tribal Worldwide bags the digital mandate for Mars Petcare]( The agency will look after the social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas, and Sheba. a [READ MORE]( [-]( [Sociowash bags eBay India’s digital mandate]( For this account, the agency will develop performance media strategies while deploying its video production and influencer marketing verticals. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](