From stumps to billboards, a look at MS Dhoni’s advertising prowess; Beyond The Sound: Unveiling BTS’ marketing symphony and more

[-]( [From stumps to billboards, a look at MS Dhoni’s advertising prowess]( Cricket legend MS Dhoni has been a brand favourite with his endorsements soaring each year and the respect and admiration going even higher. What makes brand Dhoni so influential? We find out… [READ MORE]( [-]( [Beyond The Sound: Unveiling BTS’ marketing symphony]( Social Samosa takes a look at how BTS leveraged the loylalty and passion of their ‘ARMYs’ and used storytelling in their strategy to revolutionise K-Pop marketing. a [READ MORE]( [-]( [FMCG sector leads in leveraging influencer marketing: Dentsu India report]( Dentsu India releases a report on ‘Impact Of Influencer Marketing In India’ in collaboration with Recogn, Boomlet Group and Digital Behaviour Initiative, IIT Delhi. a [READ MORE]( [-]( [Peta India engages in a Twitter battle with Amul over use of a vegan athlete’s visual rendition]( PETA (People for the Ethical Treatment of Animals) India has engaged in a Twitter battle with Amul for using tennis champion Novak Djokovic’s likeness in an ad. PETA India claims to have informed the company that the athlete does not consume dairy two years ago. a [READ MORE]( [-]( [Department of Consumer Affairs and ASCI share concerns on proliferation of dark patterns in advertising]( Self-regulatory measures were discussed during the session for multiple categories, including online shopping, e-ticketing, restaurant and travel to counter dark patterns. a [READ MORE]( [-]( [Snapchat’s user base grows up to 45%: Report]( Auburn Digital Solutions releases a report; Instagram, Facebook, Twitter and Snapchat witnesses a sharp increase in monthly usage. a [READ MORE]( [-]( [Havas unveils a new brand identity]( Havas has streamlined its brand architecture and updated its look, making it more modern, and easier to navigate. a [READ MORE]( [-]( [Cheil India onboards Tarvinderjit Singh as Senior Executive Creative Director]( Tarvinderjit Singh joins Cheil India as Senior Executive Creative Director; he will oversee and shape the creative output of Cheil’s work for Samsung India. a [READ MORE]( [-]( [Sumanta Bose assumes expanded role as Business Head for Star Plus & Star Utsav]( Sumanta Bose assumes an expanded role as Business Head for Star Plus and Star Utsav as Kevin Vaz steps down. Bose will lead the content for Disney+ Hotstar Hindi specials, and more. a [READ MORE]( [-]( [GOZOOP Group’s HAWK appoints Rahul Shetty as VP – Business & Growth]( Rahul will be responsible for developing strategies to enhance HAWK’s market acquisition, strengthen networking relationships, and explore new business opportunities. a [READ MORE]( [-]( [Sandipan Bhattacharyya Promoted to CCO, GREY South Asia]( Bhattacharyya will focus on strengthening GREY’s creative offering across India, Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth. a [READ MORE]( [-]( [Kestone Integrated Marketing Services expands in Indonesia]( Kestone Integrated Marketing Services expands their APAC operations with a footprint in Indonesia, following the Singapore presence. a [READ MORE]( [-]( [Skootr hands its design and communication mandate to M&C Saatchi February]( The New Delhi-based agency will be handling the brand’s strategy, design and communication requirements to reach new audiences through digital, social, and traditional channels. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](