The week that was: Round up of Campaigns, News and Trends

[Image] Round Up of the Week Dear reader, Bonjour! The most awaited creative festival of the year is finally here. This year, Cannes Lions has seen a 6% jump in entries, while [entries from India]( have dipped. A total of 809 entries from India were sent to Cannes this year, down from the 921 entered last year. However, worry not, the festival has started on a good note for the country. Ogilvy India and Leo Burnett have already secured one shortlist each. Leo Burnett has bagged a shortlist in the Innovation category for the ‘Lays’ Smart Farm’ campaign. On the other hand, Ogilvy has seen a shortlist in the Glass: The Lion for Change category for the ‘Dove Self-Esteem Project.’ India has time and again proven its creative caliber at the Cannes Lions International Festival of Creativity and this year too hopes run high. We bring you an extensively [curated list of ads]( to Cannes this year. [Image] Apart from Cannes, conversations around AI keep getting louder and stronger every week. Brands are using AI to [reimagine]( creatively visualise their products on social media. It seems to be a trend in the making. [Image] As AI gets more share of your time and with so many options available for your perusal, it can become difficult to choose the ones that will make your work efficient and automate repetitive tasks. What’s easier, however, is that many useful tools are available on Google Chrome extensions. We curated a [list]( useful AI Chrome extensions that can be integrated with your browser. As the monsoon begins in Mumbai, Kerala and the rest of the country, we looked back at the summer season to understand how it was for the [travel and tourism industry.]( Madhya Pradesh’s iconic ‘Hindustan Ka Dil Dekho‘ campaign, to Amitabh Bachchan taking us on a captivating journey through Gujarat’s landmarks in the ‘Kuch din toh guzaro Gujarat mein‘ campaign, this story took a ride down the memory lane and tries to decode what travel and tourism communication looks like today. Speaking of nostalgia, do you remember when MS Dhoni made his debut in the advertising and marketing world with Karnataka Soaps and Detergents Ltd. (KSDL)’s Mysore Sandal Soap? Today, the Cricket legend has become a brand favourite with his endorsements soaring each year and the respect and admiration going even higher. From stumps to billboards, we looked at [MS Dhoni’s advertising prowess.]( [Image] Another celebrity group with a powerful brand is [BTS.]( On their 10th anniversary, Social Samosa decoded how the band uses storytelling in their [strategy to revolutionise K-Pop marketing.]( That’s it from us this week! Have a happy weekend. Cheers, Karuna Head of Content Social Samosa If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India