The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() May 01, 2024 ClickZ Digest INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [The New Currency of Digital Distraction]() The attention economy represents a modern business model where consumer attention is a valuable currency. Marketers must innovate by adopting new advertising models, leveraging AI for personalised engagement, and creating value beyond just capturing attention. Strategy INSIGHTS [How is AI Changing Conversational Marketing Strategies?]() Conversational marketing has become a key strategy in today's digital world. Current trends show a surge in AI-driven conversational tools, voice search, and immersive technologies like AR and VR, aiming for more humanlike and engaging experiences. Conversational Marketing INSIGHTS [A Review of GenAI's Impact on Marketing and Sales]() A review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and efficiency, as well as its untapped potential and challenges in implementation. AI WHAT WE ARE READING MARKETING DIVE [Fanta Reimagines Nostalgic ‘Wanta Fanta’ Platform to Reach Gen Z]() The Coca-Cola brand calls back to the early aughts with a refreshed platform and campaign that includes a TikTok challenge, mobile truck experience and more. SEARCH ENGINE JOURNAL [Google Ads To Automatically Pause Low-Activity Keywords]() Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. SOCIAL MEDIA TODAY [Pinterest Sees Solid User Growth in Q1]() Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year. TOP VOICES INSIGHT FROM DREW NEISSER [B2B CMO Stuck in Limbo at the Moment—You’re Not Alone]() We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting. Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. WHAT WE ARE LISTENING TO MARKETING SCHOOL PODCAST [Market Valuation in India and Marketing Lessons from the Human Who Ran the Entire Continent of Africa]() Dive into India's market valuations and learn marketing insights from Russ Cook's African run, plus strategies from Huel and SaladPower on this Marketing School Podcast episode. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()