The ClickZ Digest | Strengthening Sales & Marketing Alliance Using AI and Marketing without Third-Party Data

[Subscribe]() | [Forward]() [Logo]() May 09, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [How to Leverage AI to Strengthen Sales and Marketing Team Alliance]() AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent data analysis and predictive modelling. Artificial Intelligence INSIGHTS [Mastering Instagram Marketing in 2024]() With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers. Social Media Marketing INSIGHTS [Jumping Over Advertising Hurdles During an Election Year]() As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand integrity and marketing efficacy. Advertising WHAT WE ARE READING MARTECH [Lead Scoring for Existing Customers]() Utilize lead scoring to enhance marketing for current customers, identifying upsell chances and reducing churn for better engagement and personalized strategies in B2B firms. ADWEEK [Areas Where AI Needs to Be Addressed in Client-Agency Contracts]() Ensure client-agency contracts cover these 10 critical areas for managing Generative AI in marketing, from use approval to compliance with client policies. SEARCH ENGINE JOURNAL [Ex-Google CEO Implies AI Search Will Have No Links]() Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements describe a future where websites are unnecessary and advertising is increasingly effective. TOP VOICES INSIGHT FROM ALAN HART [How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest]() Alan and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today. Up until recently, third-party cookies have been used to make digital advertising and tracking individuals online extremely easy. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [Media Strategy for Airbnb: Multimodal Masterclass]() Kieran Flanagan discusses Airbnb's media strategy in the AI era, highlighting multimodal content, personalization, and collapsing customer journeys on "Marketing Against The Grain." [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()