The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() May 06, 2024 ClickZ Digest EDITOR’S PICKS NEWS [SEC fines five investment advisors for marketing rule violations]() The SEC enforces the Amended Marketing Rule, penalizing five investment advisers for misleading marketing, signaling a crackdown on non-compliance in financial advertising. INSIGHTS [An Introduction to SMS Marketing]() Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company. INSIGHTS [Airbnb's Global Marketing 'Icons' Campaign Strategy]() Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offering unique travel experiences, marked by the introduction of 'Icons' that provide guests with once-in-a-lifetime experiences. WHAT WE ARE READING MARTECH [Identifying B2B Buying Group Members]() Learn how AI-driven platforms transform B2B marketing by identifying buying group members early, enabling tailored engagement and team collaboration for increased success. MARKETING TECH NEWS [AnalyticsIQ launches predictive solution for consumer marketing preferences]() Harness ChannelIQ's insights to refine your marketing approach, targeting consumer preferences across channels for improved engagement and campaign ROI. MARTECH [The grandiose world of Miniatures on YouTube]() In 2013, ‘Tiny Hamster Eating Tiny Burritos’ — the video that captured the joy of creating a mini restaurant experience for a pet — went viral. Ten years later, the miniatures community continues to delight us with an ever-growing range of tiny creations. TOP VOICES NEW E-BOOK FROM MAILCHIMP [Turn clustomers into customers with personalization]() In this e-book, discover ways to personalize messaging using Mailchimp segmentation and automation for customer differentiation and growth. WHAT WE ARE LISTENING TO MARKETING SCHOOL [Marketing Takeaways from Andrew Huberman, Peter Attia, Bryan Johnson]() Gain marketing insights from Andrew Huberman, Peter Attia, and Bryan Johnson on the Marketing School Podcast, focusing on content creation, social media, and networking. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()