The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() May 07, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [How Brands Are Crafting Personalized Narratives with AI]() AI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the human touch for authentic narratives. Artificial Intelligence INSIGHTS [Navigating the Nuances of Market Segmentation in Digital Marketing]() Market segmentation is key in digital marketing, allowing businesses to personalise campaigns for specific consumer groups, enhancing brand connection and optimising resource use. Customer Marketing INSIGHTS [Airbnb's Global Marketing 'Icons' Campaign Strategy]() Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offering unique travel experiences, marked by the introduction of 'Icons' that provide guests with once-in-a-lifetime experiences. Strategy WHAT WE ARE READING THE DRUM [Compliance Makes Social Media Healthcare Marketing Hard – But Creativity Always Wins]() Healthcare is (rightly) among the most tightly regulated spaces in marketing. But it’s still possible to be agile and creative, says Impression’s Amy Stamper. Here’s how. DIGIDAY [CMO Strategies: Advertisers Identify the Top attributes on Ad-Supported Streaming Platforms]() This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. MARKETING BREW [Ad-Tech Researchers Roll Out Portal to Help Advertisers Evaluate Publisher Quality]() The tool, from consultancy DeepSee, is aiming to be like SimilarWeb for advertisers, DeepSee’s co-founder said. TOP VOICES INSIGHT FROM GENERATIVE AI [🚀 Time to Add AI to Your Portfolio? 🚀]() This past month, we introduced you to RAD AI, a startup reshaping the future of digital communication. One thing is certain: our Generative AI community is just as excited as we are about this company's product and mission…. exciting times indeed! WHAT WE ARE LISTENING TO HOW STORIES HAPPEN [“The Only Way to Figure Out a Story is to Tell It” | Andrew Davis, Keynote Speaker]() Meet Andrew Davis He speaks to audiences ranging from marketers and entrepreneurs to plumbers and physicians — and there may not be a storyteller who is this craft-driven and obsessed with telling amazing stories in the worlds of business, marketing, and customer experience. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()