The ClickZ Digest | Advertising during an Election Year and 12 Powers of a Marketing Leader

[Subscribe]() | [Forward]() [Logo]() May 08, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Jumping Over Advertising Hurdles During an Election Year]() As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand integrity and marketing efficacy. POLITICS & ADVOCACY INSIGHTS [Have You Updated Your 2024 Gen Z Marketing Strategy?]() Gen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authenticity and value-driven brands, influencing a unique marketing landscape. STRATEGY INSIGHTS [An Introduction to SMS Marketing]() Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company. SMS MARKETING WHAT WE ARE READING MARTECH [Salesforce Delivers Unified Knowledge to Service Agents]() Salesforce's Unified Knowledge feature enhances Service Cloud by integrating third-party data, aiding agents with expanded resources for superior customer support. MARKETING BREW [Podcasting Doesn’t Technically Need Upfronts. They’re Getting More Popular Anyway]() During this year’s IAB Podcast Upfront, execs from networks including SiriusXM and Acast plan to discuss ad tech and multichannel campaigns. MARKETING DIVE [Ironmark Expands Service Offering with Two Acquisitions to Streamline Marketing Supply Chain]() Ironmark acquires Deliver Media and L & D Mail Masters, enhancing its marketing services with data analytics and direct marketing solutions for a stronger client ROI. TOP VOICES INSIGHT FROM MARTIN PETKOV [The 12 Powers of a Marketing Leader]() Barta and Barwise’s The 12 Powers of a Marketing Leader is a must-read for any professional wishing to reach and/or excel at the field’s top leadership positions. WHAT WE ARE LISTENING TO MARTECH SERIES [Interview with James Riess, Merkle Inc.]() James Riess of Merkle Inc. highlights AI's role in enhancing B2B customer experiences and introduces their new Intelligent Messaging solution for personalized brand interactions. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()