The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() May 13, 2024 ClickZ Digest RESEARCH REPORT BY FOSPHA [Elevating eCommerce: Secrets of Scaling Brands]() As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development. INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [McDonald's Supersizes Its Digital Marketing Strategy]() McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating marketing funds from traditional media to digital channels to increase efficiency and return on investment. Strategy INSIGHTS [The UK Tops Study as Europe's Best Country to Work in SEO]() The UK tops the study of the best European countries to work in SEO, with workers in the industry earning an average annual salary of €49,647. SEO INSIGHTS [When and How to Incorporate CMO Expertise into Your Brand]() The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate CMO expertise in your business? Leadership WHAT WE ARE READING MARTECH [Measure Marketing's Value in the Cookieless Future]() Adapt to a cookieless future by auditing marketing measures, enhancing first-party data, and embracing new techniques to maintain marketing's value and ROI. SOCIAL MEDIA TODAY [Instagram Says Posting Longer Reels Can Hurt Your Performance]() According to Instagram’s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app. This was one of several notes shared by the IG crew at a creator event in New York last week. SEARCH ENGINE JOURNAL [OpenAI Expected to Integrate Real-Time Data In ChatGPT]() Monday's OpenAI announcement may involve surfacing real-time data in ChatGPT across English, French, and Spanish, with links to original sources. TOP VOICES INSIGHT FROM BCG [Unlocking Industrial Potential: The Game-Changing Impact of Generative AI]() A year after the launch of OpenAI's ChatGPT, many companies have realized the importance of generative #artificialintelligence. Its ability to generate texts that mimic human reasoning in response to complex questions and to take into account multiple data formats and media types (text, image, sound, video, etc.) has led to a wealth of experiments, both in large corporations and in SMEs. WHAT WE ARE LISTENING TO MARKETING MADE SIMPLE [Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy]() Dive into sustainable marketing strategies with Marketing Made Simple, featuring insights on long-term success over viral hits, with resources for ongoing business growth. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()