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When and how do you incorporate CMO expertise in your business?

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Fri, May 10, 2024 01:57 PM

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| May 10, 2024 ClickZ Digest RESEARCH REPORT BY FOSPHA As brands scale, their approach to marketing

[Subscribe]() | [Forward]() [Logo]() May 10, 2024 ClickZ Digest RESEARCH REPORT BY FOSPHA [Elevating eCommerce: Secrets of Scaling Brands]() As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development. EDITOR’S PICKS INSIGHTS [When and How to Incorporate CMO Expertise into Your Brand]() The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate CMO expertise in your business? Customer content for Kloo INSIGHTS [Should You Consider Rebranding?]() Rebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving a profound transformation of a brand s identity, values, and mission. Customer content for Kloo INSIGHTS [How to Leverage AI to Strengthen Sales and Marketing Team Alliance]() AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent data analysis and predictive modelling. Customer content for Kloo WHAT WE ARE READING ADWEEK [Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships]() OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated Press. MARTECH [Google Harms Search Advertisers in 20 Slides]() DOJ accuses Google of ad auction manipulation, inflating costs, and harming advertisers through practices like format pricing and RGSP in the U.S. vs. Google trial. HUBSPOT [3 Tactics to Expand Your Email List]() Learn three key tactics to grow your email list: offering lead magnets, optimizing SEO, and engaging in online communities, plus using website pop-ups effectively. TOP VOICES INSIGHT FROM JULIE LEE HARTER, YOUTUBE [6 ways to grow your YouTube channel in 2024]() Whether your 2024 resolution is to finally start up that channel you’ve been envisioning, to refine your niche or grow your audience, here are 6 tips to get you closer to your goals! WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [Mastering Sales Prospecting with AI in 2024]() Kipp and Kieran discuss AI's transformative role in sales prospecting, highlighting increased email conversions, personalization, and tools like OpenAI and Grammarly. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()

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