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First Take ☕️ Ad-Supported Streaming Took a Big Victory Lap at Upfronts
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Upfronts 2024: Who Will Be the Advertising Stars?
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Special edition: Big plays ahead of upfronts
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The Home Depot rebrands its retail media network in pitch for ad dollars
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Your essential guide for Upfronts NewFronts planning is here!
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Unraveling Media Magic, what Hogwarts won’t teach you!
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Yep, it’s already July! Sign up for summer workshops in Media, Leadership, And Biz Dev
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It will be a Cruel Summer if you don’t know your Media Essentials!
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Elevate Your Career in July: Discover Our Upcoming Training Workshops!
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Best practices for CTV advertising; Microsoft Advertising makes an important change
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[Exclusive Report] CTV: The Powerhouse That Can’t Be Ignored
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The AI Scare at Cannes, Screenwriters' Strike Worries and the Revenge of IRL Events
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Analyst Report: Upfront TV and Digital Video Forecasts and Trends
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24/05/2023
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10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions
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22/05/2023
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Upfronts and NewFronts special edition: It’s a buyer’s market; HBO Max, Disney reassure advertisers
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vf.com
“No Detail Too Small to Flag”: Behind the Scenes of Succession’s Frenzied Election Night Episode
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PRO Tip Sheet: 10 Insights from WrapPRO
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13/05/2023
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Linda Yaccarino's Shock Exit, Comedy's Box Office Test and Chris Licht's Trump Fallout
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13/05/2023
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Linda Yaccarino’s NBCUniversal Exit Leaves Ad Industry in Shock Ahead of Upfronts
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12/05/2023
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12/05/2023
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Upfronts and NewFronts: Meta’s, YouTube’s new ads target TikTok
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05/05/2023
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Agencies invest in data tech, but advertisers want more
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Marketers look to Twitter alternatives for communities of color
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03/05/2023
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W+K's entire global network achieves B Corp status
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21/04/2023
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21/03/2023
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Ogilvy's Liz Taylor on why AI is exciting
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08/03/2023
hollywoodreporter.com
Marvel's Pay Dispute With Comic Creators; 'Nope' Review; Chappelle's Show Canceled Last Minute Due to Backlash; TikTok's Fake Tom Cruise Speaks; Venice Fest's Hot Titles
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21/07/2022
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Hollywood CEO Report Card; Netflix's Subscriber Drop Has Industry Sweating; Disney's Record $9 Billion Upfronts
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19/07/2022
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McConaughey Joins Gun Debate; 'Fargo' S5 Lines Up Cast; Paramount Faces 'Top Gun 2' Suit; Neve Campbell Exits 'Scream 6' Over Pay; Disney+'s 'Ms. Marvel' Review
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07/06/2022
hollywoodreporter.com
Knives Out For Netflix’s Ad Plans; Inside the Final 'Ellen' Tapings; THR's Cannes Photo Diary; 'Crimes of the Future,' 'Decision to Leave' Reviews
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24/05/2022
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Why Did the New ‘Downton Abbey’ Movie Make Me Cry So Much?
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20/05/2022
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Netflix Renews 'Heartstopper' for Two More Seasons; HBO Renews 'Barry'; 'Daredevil' Disney+ Series in the Works at Marvel; 'Armageddon Time' Review
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20/05/2022
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ByteDance comes after the duopoly
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20/05/2022
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[Download] TV Advertising Insights From YouTube, Mint Mobile, Mediahub, and IAB
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19/05/2022
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Tom Cruise Charms Cannes; 'Stranger Things' S4 Spoiled by Netflix Monopoly Game; The CW's 'Riverdale' Will End With S7; Peacock's 'Angelyne' Review
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19/05/2022
hollywoodreporter.com
THR's New York Issue; Latest from Upfronts; Cannes Day 2 Coverage; Mandy Moore on 'This Is Us' Goodbye Episode; 'Final Cut' Review
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18/05/2022
youtube.com
Hey {NAME}, watch Mark Rober take down scammers with an army of bugs
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13/05/2022
hollywoodreporter.com
Tom Brady to Join Fox Sports As NFL Analyst; Tony Noms Analysis; Burning Questions for Networks Ahead of Upfronts; Streaming TV's Next Battlefront; Alex Garland's 'Men' Film Review
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10/05/2022
vox.com
NPR’s youngest podcaster balances Harvard with hosting
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05/04/2022
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Hey {NAME}, here are this week's trending videos
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11/03/2022
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Offer for 4A’s Members
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10/03/2022
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Week in review: How the move to performance advertising in TV has been accelerated by the pandemic, and D2Cs; Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
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12/09/2021
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The pandemic, and D2Cs, accelerate the move to performance advertising in TV; Publisher takeaways, ads placed around news, and does targeting get too much credit?
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09/09/2021
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D2Cs in China are stepping to global brands; How Americans are watching sports, upfronts takeaways, and Spanish language streaming
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07/07/2021
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10 Lessons From 2021 Upfronts; Why The CW Is Expanding Into Saturdays; How Tribune Gets Screwed Post-Alden Takeover
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26/05/2021
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Streaming Rules, Dick Wolf Doesn't Sleep and 8 Other Things We Learned From 2021 Upfronts
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25/05/2021
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US TV advertisers will spend nearly $20 billion in the upfronts; NBCUniversal's regional sports dilemma, Uber wants to deliver everything, and NewFronts highlights
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25/05/2021
thewrap.com
How Streaming Crashed Upfronts; Return-to-the-Movies Ad Blitz; HFPA Members Turn on the Lawyers
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21/05/2021
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HFPA Members Consider Suing Lawyers for 'Damaging Advice'; How Streaming Crashed the Upfronts; Discovery CEO David Zaslav's $190 Million Deal
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20/05/2021
indiewire.com
Upfronts: ABC, Hulu, Peacock Look Ahead; Review: 'Master of None' Season 3
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19/05/2021
hollywoodreporter.com
Billy Porter Breaks 14-Year Silence; The Race To Replace 'Ellen'; David Zaslav's New Empire; Technicolor Restructuring
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19/05/2021
indiewire.com
Discovery and WarnerMedia Upfronts Take on Added Urgency After Proposed Merger
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17/05/2021
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McCann NY creates \"Curiosity Forever\" for SAS
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10/05/2021
morningbrew.com
☕️ It's dangerous
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Here’s what’s worth watching on HBO Max, Hulu, Amazon, and more in May
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03/05/2021
iab.com
This week on IAB THERE: 25 years of IAB, real time data, and countdown to the Upfronts
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19/04/2021
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The competitive advantage of great CX; Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
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13/04/2021
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Livestreaming finds a home among influencers; Sports could be the key to streaming, HBO Max so far, and a second virtual upfronts
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15/03/2021
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Media and Entertainment Digital Ad Spending Declines Despite Uptick in Streaming and Gaming; Why Procter & Gamble Wants to Upend the Upfronts
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19/10/2020
digiday.com
Brands are demanding more flexibility in their digital upfront negotiations with publishers
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14/10/2020
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Week in Review: Apple to Upend In-App Advertising with iOS 14; The Pandemic Effect on Business Metrics
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11/10/2020
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US Healthcare and Pharma Is Among the Fastest-Growing Digital Ad Spenders; Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
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09/10/2020
oracle-mail.com
[Data Drop] Omni-channel marketing with Xaxis, migrating TV upfronts’ ad spend, and more
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27/08/2020
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Week in Review: How Our Global Ad Spending Outlook Has Changed; The Emergence of Luxury Fitness
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02/08/2020
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Why Small Businesses Could Benefit from Facebook Shops; What COVID-19 Has Done to Sports Streaming
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30/07/2020
digiday.com
'The rules of engagement are changed': The TV industry contemplates a changed buying process
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17/07/2020
tvguide.com
The CW’s newest superhero is a star in the making
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19/05/2020
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Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads
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19/05/2020
thewrap.com
Quibi's Pros and Cons; California's Confusing Approach to Reopening; TV's Upside-Down Upfronts
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18/05/2020
thewrap.com
Poker Tournaments' Digital Bet; Upfronts in the Pandemic Era; AMC Stock Jumps on Sale Reports
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11/05/2020
hollywoodreporter.com
WME Job Cuts; Pay-TV Collapsing; Disney Parks Prepare To (Slowly) Reopen
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08/05/2020
thewrap.com
Cord-Cutting's Pandemic Spike; WME Layoffs; Upfronts Go Virtual
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08/05/2020
thewrap.com
Upfronts Go Virtual; Dish's Record Losses; How Fast Streamers Grew During Pandemic
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07/05/2020
indiewire.com
Peabody Awards Nominees; Timely, Twisty 'Into the Night'; Upfronts Update
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06/05/2020
thewrap.com
Coronavirus Meets Hollywood; Disney Could Lose $500 Million From Closed Parks; Do Upfronts Still Matter?
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13/03/2020
thewrap.com
Do TV Upfronts Still Matter Anyway Now That Coronavirus Wiped Out This Year's Event?
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13/03/2020
hollywoodreporter.com
Hollywood on Hold: Parks Shutter, Upfronts Off, Productions Delayed; How Long Can Movie Theaters Stay Open?
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13/03/2020
digiday.com
Video producers prepare to cancel productions, shut down studios
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13/03/2020
digiday.com
'It will have no impact on the marketplace': Coronavirus cancelations will test the use of the upfronts
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12/03/2020
indiewire.com
COVID-19 and the TV Industry: Updates on Cancellations, Emmy Season and Upfronts
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11/03/2020
hollywoodreporter.com
Coronavirus Canceling Upfronts, Broadway Prices Slashed; Iger's Hasty Handover; Fey's New Netflix Show
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10/03/2020
thewrap.com
Coronavirus Fears Hit TV Business, Are Upfronts Next to Go?