Marketers look to Twitter alternatives for communities of color

Also: Takeaways from IAB NewFronts day two As Twitter’s fallout continues, challengers rise to give voice to new online communities of color. May 03, 2023 ['Black Twitter was the cookout': Marketers hope to find new communities of color on Twitter alternatives]( As Twitter's fallout continues, [challengers rise to give voice]( to new online communities of color. Though it’s unclear whether these platforms will gain steam among marketers. Additional coverage: - On [IAB NewFronts day two](, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. - Advertisers are [already asking questions]( about the length of the WGA strike, according to agency execs, who say they hope it can be resolved soon. - Dollar General CMO Chad Fox [talked with Digiday]( about the evolution of the discount store's retail media network and how it informs marketing overall. This article is the third of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. [More from the series.]( - This week's [Digiday+ Future of TV Briefing]( recaps Digiday's five-part video series on the TV, streaming and video advertising business. - Digiday+ Research surveyed publishers to find out how they expect buyers will spend during this year's NewFronts and upfronts. The short answer is [there's a lot less optimism among publishers]( this year than there was last year. - The BBC is consolidating and simplifying its digital website and apps in the U.S. this fall [in a bid to attract readers and advertisers]( on this side of the pond. - The NFL [tapped Gen Z content creators and social media influencers]( to raise awareness of the Draft among younger viewers. Other things to know about - HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists. [Check out the full announcement here](. - According to research from Spotify, 60% of listeners' ad engagement carries over from the [audio content heard immediately before](. Sponsored by Spotify Advertising. - Video ads continue to be a [prosperous revenue stream for publishers this year](, from walled gardens to the open web. Sponsored by Primis. Top Stories Ivy Liu [Marketing on Platforms]( ['Black Twitter was the cookout': Marketers hope to find new communities of color on Twitter alternatives]( As Twitter’s fallout continues, challengers rise to give voice to new online communities of color. howdy! [Business of TV]( [Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two]( On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. [Sponsored by Peer39]( [More transparency is critical for achieving CTV’s potential as a performance channel]( As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. Advertisement howdy! [Brands in Culture]( [Amid WGA strike, marketers, agency execs 'working with media partners to understand contingency plans']( Advertisers are already asking questions about the length of the strike, according to agency execs, who say they hope it can be resolved soon. [Sponsored by Permutive]( [How publishers are leveraging first-party data to drive ad revenue]( As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. howdy! [Content & Commerce]( [Dollar General's CMO on how its retail media network reaches rural shoppers]( Dollar General CMO Chad Fox talks about the evolution of the discount store’s retail media network and how it informs marketing overall. Advertisement [Sponsored by Mailchimp]( [Report: The email marketer’s guide to the customer journey]( Download this guide to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences. howdy! [Business of TV]( [Future of TV Briefing: Top takeaways from Digiday’s 'The Future of TV' series]( This week’s Future of TV Briefing recaps Digiday’s five-part video series on the TV, streaming and video advertising business. howdy! [Business of TV]( [Digiday+ Research: Publishers are a lot less optimistic about NewFronts this year]( Digiday+ Research surveyed publishers to find out how they expect buyers will spend during this year’s NewFronts and upfronts. The short answer is there’s a lot less optimism among publishers this year than there was last year. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](