Top 5️⃣ takeaways from YouTube Upfronts

In a world where they can watch anything, the world watches YouTube [View our web version]() if this email isn't displaying well. [YouTube Re:View]() ICYMI: YouTube recently hosted [Brandcast](), its annual Upfronts event. Don’t worry - we won’t make you watch an hours-long recap. Here are the top 5 must-read takeaways. [Hershey] UNMATCHED BRAND SUCCESS ON YOUTUBE When viewers win, advertisers win. According to Nielsen, TransUnion, and Ipsos MMA, YouTube delivers higher ROI than TV and other online video on average1. But don’t just take our word for it; ask Hershey. They invest in YouTube across all their brands. And according to IRI MMM results, their YouTube ROI has grown by 65%2, making it Hershey’s #1 ROI-driving media partner. With YouTube, ROI isn’t just a marketer’s dream; it’s reality. [Gaming Beauty] YOUTUBE IS WHERE VIEWERS GO DEEP So, what do viewers want? Variety & relevance. That’s why billions come to YouTube – for the depth & breadth of content. The endless catalog fosters discovery & enjoyment among even the most unique topics. And with multiple formats, viewers can dive into the most personally relevant content in the most enjoyable ways: Shorts, longform, live, podcast – you name it. [150M ctv viewers] VIEWERS MAKE YOUTUBE #1 IN THE LIVING ROOM Cord-cutting has resulted in fragmented content. But with YouTube, everything viewers love is in one place. That’s why in a world of choice, the world watches YouTube. In fact, according to Nielsen data, YouTube reached over 150M people on connected TVs in the United States3. 👀 Coming soon: 30 seconds non-skips on YouTube's most streamed content. [Subscribers](#) CREATORS ARE PROVEN HITMAKERS From fan clubs to merch, viewers are all in on creators. It’s how they stay connected to the pulse of culture & trends. And how they tap into the world’s most relevant and engaging stories. In the past three years, YouTube has paid $50B+4, to creators, artists, & musicians – cementing YouTube's place as the heart of the creator economy. 🎥 [Watch why YouTube creators are Gen Z’s #1 public figure]()5 [Sunday Ticket](#) YOUTUBE IS WHERE THE FANS ARE Fans want more than just play-by-plays. They want the full sports experience. YouTube puts them at the heart of it. From official league highlights to sports skits & commentary, there are countless ways to tap into the fandom. Best of all, [YouTube is now the exclusive home of NFL Sunday Ticket](), giving fans access to watch their favorite teams' out-of-market Sunday afternoon games6. Live this fall. 🏈 Speak to your Sales representative about new sponsorship opportunities. [READ MORE]() Sources: 1Nielsen: Compass ROI Benchmarks for US including all available results for two years from January 2020 - March 2022. TransUnion: commissioned MMM meta-analysis for the US including all available results for two years from January 2020 - December 2021. Ipsos MMA: MMM results for US including all available results for 2022 2IRI, 2019 -2021 3Google/Nielsen, Nielsen's Streaming Platform Ratings, Live+7, US, Dec '22 vs Dec '21, P2+ (YouTube inclusive of YouTube TV and YouTube Main, Calendar Month, Total Day Reach with a 1 minute viewing qualifier) 4YouTube Internal Data, Global, Apr 2019 - Mar 2022 5Google/Kantar, YouTube US Hero Claims 2022, US, n=2,000 A18-64 GenPop viewers of video content min once/week, fieldwork completed in Q1 2022. YouTube tied with musician, 27% 6NFL Sunday Ticket only includes out-of-market Sunday afternoon games How was this edition? [LinkedIn]() [LinkedIn]() [Twitter]() [Facebook]() [Facebook]() Terrible Bad Neutral Good Excellent Got this as a forward? [Subscribe to Re:View]() [Twitter]() [Facebook]() [Facebook]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGLzl7E5ZGDSbbt1PGPa3L8-_w8tI1jw2TQ-x0mmwlOnzB35G7A7HiHBug9At9-a1vaxRkqztc=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066