Best practices for CTV advertising; Microsoft Advertising makes an important change

Plus: How and where CPG customers start their shopping journey [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JUNE 7, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen McDonald’s created a special purple shake for [Grimace’s birthday](. Did you know that Grimace used to have four arms for stealing kids’ milkshakes? His name also used to be [Evil Grimace](, but at some point over the past 52 years he must’ve had a change of heart. Happy birthday, Grimace! Was this email forwarded to you? Sign up [here](. TOP STORY [3 best practices for better CTV advertising]( Consumers’ appetite for quality, on-demand content has contributed to connected TV’s (CTV’s) stronghold as the fastest-growing major ad format in the US. “There’s a lot more for [advertisers] to weed through in terms of the opportunities and options of where to place our clients’ ad dollars,” Jennifer Kohl, executive director and head of US media at VMLY&R, said of CTV during our virtual “Attention!” summit last week. From investing in programmatic to looking at your ad load, here are three best practices for marketers to improve their CTV advertising strategies. [3 best practices for better CTV advertising]( [Keep reading]( NEWS AND VIEWS [Microsoft will only show ads from verified advertisers starting August 1]( Our view: Advertisers need to make sure they’re up to date with Microsoft’s requirements as the company takes steps to remove cluttered ads. [Google generative AI to power Priceline virtual travel agent with personalized results]( Our view: The chatbot is reminiscent of Expedia’s and Kayak’s ChatGPT-powered chatbots. The ad potential for these innovations is great if Google can manage to serve relevant ads within results without overwhelming users. [Instagram might be working on an AI chatbot]( Our view: An AI chatbot could mean new ad types for Instagram. But Snapchat’s AI bot has received mixed reactions, so we’ll see if Instagram actually decides to release a rival. INDUSTRY VIEWS [Lights, camera, CTV? An upfronts spending breakdown]( Linear upfront spending is expected to remain flat for the foreseeable future, but marketers are increasingly turning to connected TV (CTV), with advertisers projected to spend more than $8 billion on CTV ads at this year’s upfronts and NewFronts. Read this sponsored article, contributed by MNTN. [Lights, camera, CTV? An upfronts spending breakdown | Sponsored Content]( [Keep reading]( ANALYSIS [How and where CPG customers start their shopping journey]( Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help. [Keep reading]( THINGS TO KNOW 📝 [This Google Ads script uses GPT to summarize performance]( 🦾 [McKinsey says ‘about half’ of its employees use generative AI]( 🛒 [Walmart pilots 2 new in-store ad formats]( 🍏 [Apple’s new vision opens opportunities for brands]( 🤖 [Salesforce unveils marketing and commerce GPTs]( PODCAST [Behind the Numbers: Reimagining Retail]( How Ikea developed a cult-like following and its biggest challengers, from resale to rental. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Under the influence: What percentage of consumers say they don’t trust influencers? A) 10% B) 30% C) 50% D) 90% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](