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Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [The Bionic]( team recently took our Media Essentials course and here is what they had to say about it: "I found this 4A’s Media Essentials course to be extremely worthwhile and a good value. It meets you where you are and builds upon what you already know about the media world." - [Patrick Santiago]( [MarkStrong-LaunchForLeaders-Hero-650x270_2445285.png]( [Media Essentials: From Chaos to Clarity]( August 9, 2023 | 12:00 pm - 2:00 pm ET VIRTUAL | 4-week program Fee: $499 - 4A’s members get 20% discount What everyone needs to know about media if they work in an agency: from entry-level media practitioners to creative directors and client leaders who need to grasp the essential principles and practices that drive the digital media landscape and connect consumers with brands. This four-week virtual program teaches you how to find clarity in the chaos. It develops your understanding of timeless principles and how to apply them to timely trends and emerging technologies. The course covers: - The role of media across the marketing/advertising landscape - Audiences and measurement - Strategic media planning - Media marketplace Course features live workshop sessions, learn-on-your-own content, case studies, and a certification exam. [REGISTER]( --------------------------------------------------------------- More from the 4A's Learning Institute [4A’s Team Leadership Certification (TLC)]( August 16, 2023 | 12-week program VIRTUAL Fee: $1,499 - 4A’s members get 20% discount The TLC for Managers is a 12-week certification program that provides participants with the skills to grow beyond tactical management and become leaders who promote performance, growth, and well-being among agency teams. Designed for people with 0-6 years experience as a manager, the program focuses on the practical challenges of the creative industry, with special attention to inclusion and belonging. It is available on both an open-enrollment and agency-exclusive basis. [REGISTER]( --------------------------------------------------------------- [The Campaign Enlightenment Program]( Flexible dates 4 Live Workshops (Virtual) + 1 Online Course Pricing varies based on participants 4A’s members get 20% discount How can your agency create inclusive work and guide brands in a highly reactive and often hostile environment? The Campaign Enlightenment Program helps agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature recent industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. [CLICK TO LEARN MORE]( --------------------------------------------------------------- [Defining Your Leadership Style and Attracting More Followers]( August 23, 2023 | 1:00 pm - 3:00 pm ET Virtual $499 - workshop only $699 - workshop + 4 coaching sessions $899 - workshop + 6 coaching sessins 4A’s members get 20% discount In today's rapidly changing world, effective leadership demands a human touch. Being a leader is not just about knowing yourself but also understanding and connecting with your team to foster inspiration, motivation, and collective success. Here's what our comprehensive 2-part training has in store for you: Part 1: The Live 2-Hour Group Workshop Our expert facilitator, Kristin Bloomquist of Bloom Mentoring, will guide you through essential leadership concepts that form the foundation for a strong leadership style: - Module 1: The broad concept of Leadership - Module 2: Concept of Human Leadership - Module 3: The “Secret Sauce”: Emotional Intelligence (EQ) - Module 4: Putting it into action with a mentor Part 2: Personalized 1:1 Mentoring Sessions Take your leadership journey further with either four or six 1-hour personalized mentoring sessions conducted remotely with Kristin. The focus will be on understanding your role as a leader, the various leadership styles, and the vital attributes of effective leaders. These one-on-one coaching sessions will be tailored entirely to your needs, enabling you to develop your unique leadership style and enhance your overall effectiveness. Special attention will also be given to refining your "softer skills" of leadership, such as Emotional Intelligence. Why You Can't Miss This Opportunity: - Gain in-depth insights into the core principles of leadership. - Cultivate your emotional intelligence to connect with and motivate your team. - Personalized mentoring to address your specific leadership challenges. - Network and learn from like-minded professionals during the live workshop. - Unlock your leadership potential and attract more followers. [REGISTER]( --------------------------------------------------------------- [A Masterclass to Confidently Sell Your Ideas]( September 18, 2023 | 1:00 pm - 2:00 pm ET Virtual $49.99 - free for 4A’s members After huge success at Cannes Lions 2023, True & North together with Lucien Etori from R/GA is bringing this Masterclass to 4A’s members virtually. For creatives, your work is who you are, so every “no'' can feel personal. But it is possible to boost confidence by mastering a method of selling based on empathy and mutual understanding. This interactive workshop will demystify the perennial challenge of selling ideas. Discover how to boost your confidence when pitching ideas. Understand how insights from behavioral economics, design thinking, and neuroscience can reveal the cognitive processes that fuel successful client interaction. Learn how empathy mapping can help build a deeper understanding of your client and their world, enabling better collaboration. [REGISTER]( --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [REGISTER]( --------------------------------------------------------------- Partner Courses [Google]( the Expert Google’s Meet the Expert: Post GA4 Migration August 1, 2023 | 2:00 - 3:15 pm ET So you’ve migrated to Google Analytics 4. What do you do next? Join us for this exclusive deep dive into some of GA4’s less used, but more impactful features and abilities. Led by Google product specialists, this session will explore GA4’s new predictive metrics and audiences, delve into segments to improve analysis, demonstrate the GA4 event model, and show you how to trigger custom events for flexible measurement – all strategies that can boost marketing effectiveness. This event aims to provide in-depth guidance on advanced reporting features offered in GA4, so you can use these tactics on your own, right away. [REGISTER]( --------------------------------------------------------------- [Google]( Academy YouTube at Upfronts On demand As a follow up to upfront events, we invite you to dive deeper into why, when given the choice to watch only one platform for an entire year, viewers chose YouTube above all else. In this Google Ads Academy session, you’ll get the highlights from YouTube’s Newfront and Brandcast events, plus an in-depth look at product launches, industry insights, and best practices to help you uplevel your video campaigns. [WATCH ON DEMAND]( --------------------------------------------------------------- 2023 Learning Institute Program Planning Agency Leaders: What do your employees want for 2023? The 4A’s Learning Institute will match your agency’s professional development needs with industry-leading programs and partners. Share your agency’s training wish list via [this form]( and you’ll receive a customized list of recommendations for the new year. --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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