Would You Follow You?

Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [MarkStrong-LaunchForLeaders-Hero-650x270_2445285.png]( [Defining Your Leadership Style and Attracting More Followers]( August 23, 2023 | 1:00 pm - 3:00 pm ET Virtual $499 - workshop only $699 - workshop + 4 coaching sessions $899 - workshop + 6 coaching sessins 4A’s members get 20% discount In today's rapidly changing world, effective leadership demands a human touch. Being a leader is not just about knowing yourself but also understanding and connecting with your team to foster inspiration, motivation, and collective success. Here's what our comprehensive two-part training has in store for you: Part 1: The Live 2-Hour Group Workshop Our expert facilitator, Kristin Bloomquist of Bloom Mentoring, will guide you through essential leadership concepts that form the foundation for a strong leadership style: - Module 1: The broad concept of Leadership - Module 2: Concept of Human Leadership - Module 3: The “Secret Sauce”: Emotional Intelligence (EQ) - Module 4: Putting it into action with a mentor Part 2: Personalized 1:1 Mentoring Sessions Take your leadership journey further with either four or six 1-hour personalized mentoring sessions conducted remotely with Kristin. The focus will be on understanding your role as a leader, the various leadership styles, and the vital attributes of effective leaders. These one-on-one coaching sessions will be tailored entirely to your needs, enabling you to develop your unique leadership style and enhance your overall effectiveness. Special attention will also be given to refining your "softer skills" of leadership, such as Emotional Intelligence. Why You Can't Miss This Opportunity: - Gain in-depth insights into the core principles of leadership. - Cultivate your emotional intelligence to connect with and motivate your team. - Personalized mentoring to address your specific leadership challenges. - Network and learn from like-minded professionals during the live workshop. - Unlock your leadership potential and attract more followers. [REGISTER]( --------------------------------------------------------------- More from the 4A's Learning Institute --------------------------------------------------------------- [The Campaign Enlightenment Program]( Flexible dates 4 Live Workshops (Virtual) + 1 Online Course Pricing varies based on participants 4A’s members get 20% discount How can your agency create inclusive work and guide brands in a highly reactive and often hostile environment? The Campaign Enlightenment Program helps agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature recent industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. [CLICK TO LEARN MORE]( --------------------------------------------------------------- [Broaden (or Expand) Your Leadership Perspective]( September 12, 2023 | 1:00 pm - 3:00 pm ET Virtual $399 - 4A’s members get 20% discount This is a different kind of leadership learning opportunity. Participants will have the opportunity to listen and learn from an executive advertising coach as well as from their peers. The program is designed for junior to mid-level individuals who are looking to further develop their personal style of leadership, specifically people who have recently been promoted into a leadership role and/or people who are struggling with the added responsibility of having direct reports. This 4-session training will be conducted over an 8-week period. In each live webinar, there will be a Leadership topic introduced by Kristin Bloomquist of bloom mentoring. She will give a 10-15 minute overview of the topic and then open it up to the group to discuss, share viewpoints, ask questions of her and each other. [REGISTER]( --------------------------------------------------------------- [Introducing Positive Psychology to the Workplace]( September 14, 2023 | 1:00 - 2:00 pm ET Virtual $49.99 - free for 4A’s members In this webinar, we'll introduce a clear understanding of what positivity is along with tips on how to cultivate greater positivity on your team and increase wellbeing at work. After gaining an understanding of key positive psychology principles such as negativity bias, the evolution of threats, social capital, and how mindset develops, you'll be able to take action and have an immediate positive impact on your team and your organization. Learning objectives: 1. The importance and impact of positive emotions and mindset 2. Uncover the domains of threat in the workplace 3. Understand how managers unknowingly damage relationships with team members and why investing in relationships is critical [REGISTER]( --------------------------------------------------------------- [A Masterclass to Confidently Sell Your Ideas]( September 18, 2023 | 1:00 pm - 2:00 pm ET Virtual $49.99 - free for 4A’s members After huge success at Cannes Lions 2023, True & North together with Lucien Etori from R/GA is bringing this Masterclass to 4A’s members virtually. For creatives, your work is who you are, so every “no'' can feel personal. But it is possible to boost confidence by mastering a method of selling based on empathy and mutual understanding. This interactive workshop will demystify the perennial challenge of selling ideas. Discover how to boost your confidence when pitching ideas. Understand how insights from behavioral economics, design thinking, and neuroscience can reveal the cognitive processes that fuel successful client interaction. Learn how empathy mapping can help build a deeper understanding of your client and their world, enabling better collaboration. [REGISTER]( --------------------------------------------------------------- [The Five Deadly Sins of Presenting Creative Work]( September 22, 2023 | 1:00 pm - 5:00 pm ET Virtual $399 - 4A’s members get 20% discount The true value of a presenter is breaking the tie. Creative work that could go either way. A new business pitch against an equally talented agency. When all things are equal, great presenters know how to tip the scales in their favor. Join veteran global creative director Kerry Feuerman for a four-hour deep dive into what it really takes to command a room and win. Kerry has sold over a billion dollar’s worth of work for Fallon, TBWA\Chiat\Day and The Martin Agency. He’ll show you how to overcome nervousness; engage an audience; build trust quickly; frame work as business solutions; present clearly and concisely; bring ideas to life; handle tough Q&A and more. This is not a generic presentation class. It’s real tools for real-world advertising. The skills you walk away with can be applied immediately to any job in an agency. [REGISTER]( --------------------------------------------------------------- Partner Courses [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [REGISTER]( --------------------------------------------------------------- [Google]( the Expert Google’s Meet the Expert: Post GA4 Migration August 1, 2023 | 2:00 - 3:15 pm ET So you’ve migrated to Google Analytics 4. What do you do next? Join us for this exclusive deep dive into some of GA4’s less used, but more impactful features and abilities. Led by Google product specialists, this session will explore GA4’s new predictive metrics and audiences, delve into segments to improve analysis, demonstrate the GA4 event model, and show you how to trigger custom events for flexible measurement – all strategies that can boost marketing effectiveness. This event aims to provide in-depth guidance on advanced reporting features offered in GA4, so you can use these tactics on your own, right away. [REGISTER]( --------------------------------------------------------------- [Google]( Academy YouTube at Upfronts On demand As a follow up to upfront events, we invite you to dive deeper into why, when given the choice to watch only one platform for an entire year, viewers chose YouTube above all else. In this Google Ads Academy session, you’ll get the highlights from YouTube’s Newfront and Brandcast events, plus an in-depth look at product launches, industry insights, and best practices to help you uplevel your video campaigns. [WATCH ON DEMAND]( --------------------------------------------------------------- 2023 Learning Institute Program Planning Agency Leaders: What do your employees want for 2023? The 4A’s Learning Institute will match your agency’s professional development needs with industry-leading programs and partners. Share your agency’s training wish list via [this form]( and you’ll receive a customized list of recommendations for the new year. --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. [Follow us on Facebook]( [Follow us on Twiiter]( [View our LinkedIn Profile]( [RSS Feed]( This email was sent by: 4A's, 25 West 45th St, 16th Floor, New York, NY 10036 [View in browser](. This email was sent to {EMAIL}. [Manage My Email Preferences.]( © 2023 4A's. All rights reserved. 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