AI Briefing: With OpenAI in the spotlight, others release their own new AI models

Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. November 27, 2023 [With OpenAI in the spotlight, others release their own new AI models]( Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. [Read this week's AI Briefing.]( Additional coverage: - With its new "Bluey" video game, BBC Studios has put a significant effort into building a pipeline for people who encounter the popular children's cartoon through the video game to find their way over to the show, [effectively making the game a funnel into the broader IP](. - As the digital landscape grows more crowded with marketers, [The Children's Place taps celebs to help them stand out]( this holiday season. - This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. [More in this Digiday+ Media Buying Briefing.]( - ICYMI from our Black Friday coverage: [As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail']( Other things to know about - Cyber Week Offer ends tonight: [Save 50% on 3-month Digiday+ membership](. - The role of artificial intelligence in sales [continues to grow as technology evolves](, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Sponsored by Alexander Group. - B2B marketers are [increasingly incorporating ABM tactics into their digital marketing strategies](, including programmatic advertising. Sponsored by StackAdapt. Top Stories Ivy Liu [Generative AI]( [AI Briefing: With OpenAI in the spotlight, others release their own new AI models]( Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. howdy! [Gaming & Esports]( [How the creators of 'Bluey' took a different marketing approach to the show's video game moment]( BBC Studios has put a significant effort into building a pipeline for people who encounter “Bluey” through the video game to find their way over to the show, effectively making the game a funnel into the broader IP. [Sponsored by Clinch]( [How building workflows with dynamic creative optimization is streamlining operations and reducing error]( When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative. Advertisement howdy! [Brands in Culture]( [The Children's Place hopes celebs' star power will help boost brand awareness]( As the digital landscape grows more crowded with marketers, The Children’s Place taps celebs to help them stand out this holiday season. [Sponsored by Piano]( [How publishers are predicting subscriber behavior to reduce churn]( With the help of machine learning, publishers are building propensity models to predict the likelihood of specific subscriber behaviors, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date. howdy! [Retail Revolution]( [Media Buying Briefing: A look at agencies' holiday spending strategies this year]( This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. Advertisement [Sponsored by Google Privacy Sandbox]( [What the end of third-party cookies means for publisher revenue]( According to a new Digiday and Google Privacy Sandbox survey, 78% of publishers believe removing third-party cookies will make their audience data “more valuable.” howdy! [Beyond Ads]( [As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail']( Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. howdy! [Beyond Ads]( [Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers]( Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](