Marketing Briefing: How a quieter Pride could serve as a 'reset' for marketers to be less 'performative'

Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year. June 04, 2024 [The cases for and against The Trade Desk’s Top 100 List]( The [latest uproar over The Trade Desk’s list of the top 100 sites]( it buys from wasn’t surprising. If anything, it blurted out the obvious: The Trade Desk is so big it makes everyone else squirm. Additional coverage: - Fewer marketers brought up Pride to agency execs who said in [this Digiday+ Marketing Briefing]( that, anecdotally, it’s been noticeably quieter this year than in previous years, even last year. - One after another, publishers are signing deals with AI tech company OpenAI to get paid for their content. [But at what cost?]( - Financial media networks, or FMNs, are financial institutions that have built out their own ad networks using their rich data sets (or their first-party data). [Here’s a WTF explainer.]( - The [third episode of the Digiday Podcast's Creator series]( takes a look at Substack and how content creators are monetizing their tens of thousands of subscribers. - New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with [younger generations particularly vulnerable]( to sophisticated AI-powered attacks. Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. [Sign up here to receive a daily Cannes Briefing]( beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about - The [Digiday Awards]( recognize the companies, campaigns and creatives driving the media and marketing industry forward. Submit by Friday, June 21 to save and showcase your work. - [Read this playbook]( to learn the four questions marketing teams must answer to ensure their customer data serves the whole business. Sponsored by Klaviyo. - Amid a transforming media ecosystem, [advertisers are turning to ad tech partners]( for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. Sponsored by Viant. Top Stories Ivy Liu [Brands in Culture]( [Marketing Briefing: How a quieter Pride could serve as a 'reset' for marketers to be less 'performative']( Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year. howdy! [Generative AI]( [The pros and cons of publishers’ AI licensing deals]( One after another, publishers are signing deals with AI tech company OpenAI to get paid for their content. But at what cost? Advertisement [Sponsored by Resonate]( [How marketers are preparing first-party data strategies ahead of the cookie deprecation]( The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world. howdy! [Marketing on Platforms]( [WTF is a financial media network?]( Financial media networks, or FMNs, are financial institutions that have built out their own ad networks using their rich data sets (or their first-party data). [Sponsored by Collective Voice]( [How brands are evolving their approaches to creator marketing]( For brands to maintain the momentum of their creator partnerships, they must balance short-term results and long-term impact. howdy! [The Creator Economy]( [How Hunter Harris and Caroline Chambers have extended their Substack subscribers into monetizable communities]( The third episode of the Digiday Podcast’s Creator series takes a look at Substack and how content creators are monetizing their tens of thousands of subscribers. Advertisement [Sponsored by Acxiom]( [How marketers buy and activate data for impactful campaigns]( With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. howdy! [Future of Work]( [Gen Z, millennials are ‘weak link’ as AI fuels new cyberattack workplace threats]( Experts emphasize the need for engaging and tailored training programs and a culture of cyber awareness to combat evolving threats. howdy! [Brands in Culture]( [Marketing Briefing: How a quieter Pride could serve as a 'reset' for marketers to be less 'performative']( Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](