Why the esports industry is embracing Saudi Arabian investment

In 2024, one of the few institutions still funding esports is Saudi Arabia’s Public Investment Fund, which is currently throwing money into the industry from all directions. June 05, 2024 [PRESENTED BY]( [Why the esports industry is embracing Saudi Arabian investment]( In 2024, one of the few institutions still funding esports is Saudi Arabia’s Public Investment Fund, which is currently [throwing money into the industry from all directions](. Additional coverage: - U.K. clothing retailer Matalan is [using ChatGPT to write product descriptions]( in Google Shopping ads — and they’re performing better than the ones written by people. - Here's a breakdown of [what the authenticated web means](. - [This week’s Digiday+ Future of TV Briefing]( looks at the changes that may — or may not — transpire during this year’s upfront cycle. - Business publishers are [putting LinkedIn's revenue share program]( to the test. Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. [Sign up here to receive a daily Cannes Briefing]( beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about - The [Greater Good Awards]( recognize companies focused on making a positive impact. From world hunger to social justice, showcase how your company is making a difference and submit by June 28 to save. - Recent developments have [transformed CTV into a more reliable and lucrative advertising channel]( for broadcasters and brands. Sponsored by Nexxen. - As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and [how post-cookie changes will affect their businesses]( on a granular level. Sponsored by Resonate. Top Stories Ivy Liu [Gaming & Esports]( [Why the esports industry is embracing Saudi Arabian investment]( In 2024, one of the few institutions still funding esports is Saudi Arabia’s Public Investment Fund, which is currently throwing money into the industry from all directions. SPONSORED BY [Logo] [How marketers are optimizing privacy-first advertising]( [img]( Marketers are navigating an evolving data landscape as they look to enhance ad targeting and measurement with consumer privacy in mind. As an independent data partner trusted by thousands of agencies and brands, Alliant safeguards modern marketing strategies through high-quality, accurate audience-based solutions. Alliant’s privacy-compliant data solutions and advanced identity resolution optimize campaigns beyond cookies. [Learn more]( howdy! [Generative AI]( [Matalan’s AI search ads are performing better than ones written by humans]( The U.K. clothing retailer is using ChatGPT to write product descriptions in Google Shopping ads. [Sponsored by Collective Voice]( [How Saks and The Mom Edit drive sales through a creative partnership]( By giving creators like The Mom Edit campaign context and creative flexibility, brands like Saks foster more authentic storytelling that drives engagement and successful sales outcomes. howdy! [The Programmatic Publisher]( [WTF is the authenticated web?]( Here’s a breakdown of what the authenticated web means. [Sponsored by Viant]( [How AI is helping advertisers manage ‘choice overload’]( Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data. howdy! [Business of TV]( [Future of TV Briefing: 5 trends to track in this year’s upfront market]( This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle. Advertisement [Sponsored by Alliant]( [Marketers are seeing greater rewards by prioritizing trust and privacy]( Risk-taking to achieve competitive advantage is becoming far less palatable among leading brands and agencies. howdy! [Publishing in the Platform Era]( [LinkedIn’s publisher revenue share program is entering its next phase]( Business publishers are putting LinkedIn’s rev-share program to the test. howdy! [The Programmatic Publisher]( [The cases for and against The Trade Desk's Top 100 ListÂ]( Is this just another example of strategic brilliance from the ad tech vendor or is it another example of its industry overreach? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](