A breakdown of which advertising categories are spending with publishers so far in 2024

Whether it's the latest on the demise of the third-party cookie or the latest ad spending trends, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to a breakdown of which advertising categories are spending, or are semi-spending, with publishers so far in 2024. Get a taste of this exclusive content below and [subscribe]( for full access to all weekly briefings, original research, reports and guides, member events and much more. [SUBSCRIBE]( [Media Briefing: Publishers’ H1 pulse check on ad spend in digital media]( [By]([Kayleigh Barber]([, media]([e]([ditor]( [About a year ago, advertiser categories like technology, finance, insurance and retail were decidedly not spending very much with digital publishers. In the first half of this year, however, publishers say there’s been a rebound – though not quite a full blown return.]( [In general, publishers reported an uptick in digital advertising revenue during the first quarter of the year — a good sign considering how tumultuous the ad market was in 2023. They also reported that this growth is expected to persist into the second quarter. According to data from MediaRadar shared with Digiday, digital ad spend in the U.S. exceeded $52.8 million in the first four months of 2024, up 7% year over year.]( [But while tech seems to have made a recovery as an ad category, finance is more so par for the course for this time of year. Meanwhile, publishers are reporting promising signs from retail and healthcare and pharma.]( [Subscribe to view a breakdown of which advertising categories are spending, or are semi-spending, with publishers so far in 2024.]( [READ MORE]( More Recent Member Exclusives [Future of TV Briefing: 5 trends to track in this year’s upfront market]( [Media Briefing: Why some publishers are resurrecting their print magazines]( [Publisher strategies: How publishers are optimizing revenue streams]( [Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues]( Have a question on memberships? [Contact our Digiday+ team](mailto:help@digiday.com). [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](