The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance

The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. June 06, 2024 [PRESENTED BY]( [The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance]( The sudden shakeup at the top of The Washington Post’s newsroom is [unlikely to improve buyers’ evaluation of news orgs]( as a place to spend their media budgets. Additional coverage: - Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up. [More in this Digiday+ Media Briefing.]( - Far from turning off brands, esports orgs’ participation in the Esports World Cup [has actually sparked an influx of new sponsors]( into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports. - [This edition of the Digiday+ Research Briefing]( examines how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future. - European homewares and garden retailer Kingfisher said [in-house AI pilots have been successful](. - With experimentation in digital and immersive displays to live feeds, agencies and clients are able to [integrate live consumer data](. Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. [Sign up here to receive a daily Cannes Briefing]( beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about - Join us for the [Digiday Publisher Golf Outing]( on July 11, just outside of NYC, to play a round of golf and network with leaders from The Washington Post, BuzzFeed and many more. The last chance to secure the best rate is Wednesday, June 12. - Brands, agencies and data partners increasingly view privacy compliance as an area where a [competitive advantage can be achieved with true dedication](. Sponsored by Alliant. - For brands to maintain the momentum of their creator partnerships, they must [balance short-term results and long-term impact](. Sponsored by Collective Voice. Top Stories Ivy Liu [Modern Newsroom]( [The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance]( The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. SPONSORED BY [Logo] [How marketers are optimizing privacy-first advertising]( [img]( Marketers are navigating an evolving data landscape as they look to enhance ad targeting and measurement with consumer privacy in mind. As an independent data partner trusted by thousands of agencies and brands, Alliant safeguards modern marketing strategies through high-quality, accurate audience-based solutions. Alliant’s privacy-compliant data solutions and advanced identity resolution optimize campaigns beyond cookies. [Learn more]( howdy! [Publishing in the Platform Era]( [Media Briefing: Why business publishers are finding value in social video ad revenue]( Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up. [Sponsored by Viant]( [Why AI-powered tools are only as effective as the team that wields them]( Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. howdy! [Gaming & Esports]( [Advertisers appear to be largely unbothered by esports industry's growing Saudi Arabian ties]( Far from turning off brands, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports. [Sponsored by Resonate]( [How marketers are preparing first-party data strategies ahead of the cookie deprecation]( The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world. howdy! [The Programmatic Publisher]( [Research Briefing: Publishers invest in programmatic ads despite budget and data challenges]( In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research. Advertisement [Sponsored by Acxiom]( [How brands are activating purchased data]( Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights. howdy! [Generative AI]( [As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development]( The European homewares and garden retailer said in-house AI pilots have been successful. howdy! [Strategizing for the Future]( [Digital OOH's growth has media agencies make more use of its data and measurement options]( With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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