DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter

Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts. June 03, 2024 [PRESENTED BY]( [DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter]( Many DE&I leaders, frustrated by waning corporate commitments, are [ditching their jobs to launch consultancies](, raising concerns about the future of diversity efforts. Additional coverage: - Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? [Some in the dealmaking business seem to think so.]( - [Diving into the lucrative ads business]( could give banks, fintech giants and other financial players a competitive edge in the cutthroat arena of financial services. - Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. [More in this Digiday+ Media Buying Briefing.]( Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. [Sign up here to receive a daily Cannes Briefing]( beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Speaking of Cannes, share your thoughts on the event and Google's dealings [in this brief survey](. Other things to know about - Showcase how your technology is modernizing media and marketing with the [Digiday Technology Awards](. New categories include Best AR/VR tool, Best Content Creation Platform and more. Last chance to enter is July 12. - [Marketers are optimizing campaign targeting and messaging]( by leveraging data-driven consumer insights. Sponsored by Acxiom. - While CTV was once considered a risky investment, it’s now seen as a [lucrative opportunity for broadcasters and brands alike](. Sponsored by Nexxen. Top Stories Ivy Liu [Equality and Opportunity]( [DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter]( Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts. howdy! [Navigating Economic Instability]( [Ad market braces for M&A surge]( Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? Some in the dealmaking business seem to think so. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( [Sponsored by Klaviyo]( [How personalization is eliminating redundant steps in the shopper journey]( True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed. howdy! [Retail Revolution]( [Even financial services businesses want a piece of the ad pie now]( Diving into the lucrative ads business could give banks, fintech giants and other financial players a competitive edge in the cutthroat arena of financial services. [Sponsored by Alliant]( [Why privacy compliance is becoming more visible]( Brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication. howdy! [Strategizing for the Future]( [Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments]( Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Advertisement [Sponsored by Viant]( [How AI is helping advertisers manage ‘choice overload’]( Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data. howdy! [The Programmatic Marketer]( [Shrinking budgets leave programmatic marketers with a raw deal]( Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. howdy! [Brands in Culture]( [How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes]( Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently. 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