Independent ad tech urges regulators not to stop at divestiture to rein in Google

Movement for the Open Web’ post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers. October 18, 2023 [PRESENTED BY]( [Independent ad tech urges regulators not to stop at divestiture to rein in Google]( Movement for [the Open Web's post-divestiture remedies]( include: multinational government oversight of tech standards plus curbs on web browsers. Additional coverage: - Vanity metrics won't cut it anymore for proving that ad dollars are being effectively spent in this ultra-competitive ad environment. [More in our Advertising Week Briefing.]( - This week’s [Digiday+ Future of TV Briefing]( looks at the increasingly crowded free, ad-supported streaming TV market. - Media management firm [Ebiquity just pulled off a rather unexpected move]( by snapping up Transmit, which is dubbed the "Bloomberg Terminal for Media Pros." - [Chipotle’s "Street Fighter" brand integrations]( show they can work alongside more traditional in-game ads. - Omnicom Media Group, for the first time, is [revealing its retail media-related standard](. - [IPG created an identity resolution cloud application]( aimed at integrating brands’ cloud ecosystems as agencies strive to unify consumer data points and identities. Other things to know about - The [WorkLife Awards]( recognize top employers and their unique values with categories including Most Valued Employees, Best Wellness Program, Best Mentorship Program and more. Last chance to submit is this Friday, October 20. - Using generative AI for headline creation [increases speed, scalability and cost efficiencies, as well as yields higher CTRs]( — if teams learn how to create the right prompts. Sponsored by Outbrain. - As publishers invest more in data unification efforts, they’re [reevaluating the targeting and advertising services offered to brands and agencies]( to address challenges and meet partners’ needs. Sponsored by Piano. Top Stories Ivy Liu [Marketing on Platforms]( [Independent ad tech urges regulators not to stop at divestiture to rein in Google]( Movement for the Open Web’ post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers. howdy! [Advertising Week Briefing: Why publishers are the new brand ambassadors]( Vanity metrics won’t cut it anymore for proving that ad dollars are being effectively spent in this ultra-competitive ad environment. SPONSORED BY [Logo] [How brands are creating authentic, memorable connections with retail audiences]( [img] In an environment where audiences increasingly want brands to meet them where they are, 68% of Target guests say ads help them discover new products or brands. Brands are turning to Roundel to design media that matches how people prefer to shop — turning brands into a welcome presence during the guest experience and helping them reach the audiences they need. With Roundel, brands are leveraging first-party data from Target shoppers and a host of multichannel solutions, including CTV, display, search and programmatic. The result is a strong ROAS and marketing that helps deepen brand loyalty and move shoppers to purchase. Read more about the brand benefits of media designed by Target at Roundel.com. [Learn More]( [Sponsored by Pathlabs]( [Why more agencies are working with media execution partners]( As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. howdy! [Business of TV]( [Future of TV Briefing: How ad buyers are appraising the FAST ad market]( This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market. [Sponsored by Amply]( [Why online job boards are appealing to publishers]( As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money. howdy! [Navigating Economic Instability]( [Ebiquity acquires 'Bloomberg Terminal for media pros' to give clients direct access to market intel, data]( Media management firm Ebiquity just pulled off a rather unexpected move by snapping up Transmit, which is dubbed the “Bloomberg Terminal for Media Pros.” Advertisement [Sponsored by Nexxen]( [How buyers are achieving supply chain optimization]( To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths. howdy! [Gaming & Esports]( [How Chipotle’s Street Fighter brand integrations show they can work alongside more traditional in-game ads]( Moving forward, Chipotle has no plans to reduce its involvement with the fighting game community, which it views as a relatively uncluttered “white space” offering the brand an unprecedented opportunity to reach both casual and competitive gamers. howdy! [Retail Revolution]( [Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort]( The media agency group is for the first time revealing its retail media-related standards as outlined in its Council on Accountability and Standards in Advertising (CASA) retail subgroup. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](