What if... Google loses its antitrust battle with the DOJ over its search market dominance?

Advertisers may seek compensation, but don’t expect a wholesale breakup, says leading antitrust expert. October 12, 2023 [What if … Google loses its antitrust battle with the DoJ over its search market dominance?]( Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a picture of the search giant’s dealings with advertisers and various other tech giants. And while the case is far from over, [what if Judge Amit P. Mehta rules in favor of the U.S. Dept. of Justice](? Additional coverage: - Professional publishers took different paths to growth within their events businesses this year. More in this [Digiday+ Media Briefing](. - A year after its acquisition of data platform Maru, Stagwell Marketing Cloud’s The Harris Poll unit is putting the tech expertise of Maru to good use by [rolling out a suite of AI-based research products](, dubbed Harris Quest. - A Black-owned publisher’s head of digital weighs buying traffic to fulfill sponsorship goals, but is [afraid of being labeled as an MFA]( at a time when referral traffic is already on the decline. - To boost viewership around NFL games, events and content, the league is expanding its formal program to [recruit college players to be its marketers](. - In this [Digiday+ Research Briefing](, we examine how Pinterest is pitching itself to advertisers, despite receiving less investment from marketers than other social platforms, as seen in recent data from Digiday+ Research. Other things to know about - BMW, Soylent, NBCUniversal and Pinterest are finalists for this year’s Greater Good Awards. [Check out the full announcement here](. - With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a [more effective and respectful way to engage audiences](. Sponsored by Channel Factory. - B2B marketers are [rewriting their marketing playbooks to stand out from their competitors]( by innovating around company structure, preferred channels and buyer communication. Sponsored by Eyeota. Top Stories Ivy Liu [Marketing on Platforms]( [What if... Google loses its antitrust battle with the DOJ over its search market dominance?Â]( Advertisers may seek compensation, but don’t expect a wholesale breakup, says leading antitrust expert. howdy! [Beyond Ads]( [Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023]( Professional publishers took different paths to growth within their events businesses this year. [Sponsored by Zeropark]( [Playbook: The marketer’s guide to Black Friday Cyber Monday]( Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. Advertisement howdy! [Evolving Agencies]( [Stagwell Marketing Cloud's Harris unit launches a new suite of AI-based tools]( The move reflects Stagwell Marketing Cloud’s philosophy of providing “research-as-a-service” via a quiver of AI-backed marketing tech products for brands. [Sponsored by Bango]( [How bundling content and services elevates customer experience]( According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. howdy! [Publishing in the Platform Era]( [Confessions of a Black-owned publisher who is concerned about being labeled an MFA over traffic goals]( A Black-owned publisher’s head of digital explains the conundrum of benefitting from agencies’ budgets going to companies like theirs while needing to find ways to fulfill those deals without being labeled an MFA, at a time when referral traffic is on the decline. Advertisement [Sponsored by BlueConic]( [How publisher teams are winning internal buy-in for CDPs]( Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch. howdy! [Beyond Ads]( [Inside NFL’s pitch to include NIL talent in its collegiate marketing program]( With this program, NFL have been executing social media takeovers of their NFL accounts, such as The Checkdown, with non-football college athletes, resulting in a ongoing series that also features NFL players who were drafted from the colleges. howdy! [Marketing on Platforms]( [Research Briefing: Pinterest pitches itself to marketers to build clout among platforms]( In this edition of the weekly Digiday+ Research Briefing, we examine how Pinterest is pitching itself to advertisers, despite receiving less investment from marketers than other social platforms, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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