Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to a pitch deck as part of an ongoing series on how platforms and brands are pitching advertisers. Get a taste of this member-only report below and [subscribe]( for full access to the rest of this series, more original research, weekly briefings, reports and guides, member events and much more. [SUBSCRIBE]( [Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now]( By Krystal Scanlon, Digiday platforms reporter Since Threads launched over a week ago, Meta has been pretty vocal about the text-based app. Meta’s CEO Mark Zuckerberg has frequently posted on Threads when the app hit user milestones, Instagram head Adam Mosseri has actively responded to user requests on Threads for new features, while Meta has used its sister sites, including Instagram, to advertise Threads’ existence. Simply put, Meta wants to be very clear that it is focused on building an app that everyone will enjoy. However, one topic that hasn’t received much attention is advertising. Meta CEO Mark Zuckerberg’s recent comment sheds some light as to why. Responding to a Threads user, Zuckerberg posted that the team will only think about monetization for Threads when the app is on a “clear path to one billion people[users].” [VIEW PITCH DECK]( [Recent Member Exclusives]( [Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day]( [READ MORE]( [Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention]( [READ MORE]( [Future of TV Briefing: The guide to generative AI tools for video making]( [READ MORE]( [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](