Ad spend recap: Shoots of growth will take time to bloom

Also: Will programmatic shifts benefit publishers? To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it. February 27, 2023 Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom To be clear, there are cuts to advertising. But there are also many other marketers [who are maintaining their ad spend]( and, in some cases, increasing it. Additional coverage: - The ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company. It boils down to whether they're using it as a KPI or a currency. More in this [Digiday+ Media Buying Briefing](. - The way programmatic advertising is done is changing from an open marketplace, where everyone transacts with one another, [to something more controlled](. - The initial flurry of support for Ukraine by businesses worldwide a year ago has dwindled. And [sustaining the momentum of international support]( is a leadership challenge. - Publishers like ESPN and Warner Bros. Discovery Sports invested in more women's sports coverage and received higher viewership, and ad agencies [are seeing more brand budgets]( going toward advertising against women's sports. - A look at how Google used its ad tech monopoly to prevent fair competition — by explaining [the programmatic waterfall and header bidding](. - ICYMI: [How to pick an identifier]( to navigate the ad industry's cookieless future. Other things to know about - With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions [an environment where every TV ad is automated and data-driven](. Produced in partnership with Marketecture. - [Download this explainer guide]( to learn about how headless CMS approaches provide marketers flexibility and impact customer experience. Sponsored by Yext. - While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also [protect their ability to earn revenue](. Sponsored by Sovrn. Top Stories Ivy Liu [Navigating Economic Instability]( [Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom]( To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it. howdy! [Evolving Agencies]( [Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?]( The ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company. It boils down to whether they’re using it as a KPI or a currency. [Sponsored by TheViewPoint]( [Report: Driving programmatic success with SSPs]( SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. Advertisement howdy! [The Programmatic Publisher]( [LADbible Group expects latest shifts in the programmatic market to benefit publishers]( The way programmatic advertising is done is changing from an open marketplace, where everyone transacts with one another, to something more controlled. [Sponsored by Flowspace]( [How brands are using social commerce to foster engagement]( Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. howdy! [Brands in Culture]( [One year on from Russia’s invasion: How businesses are supporting Ukraine workers]( The initial flurry of support for Ukraine by businesses worldwide a year ago has dwindled. And sustaining the momentum of international support is a leadership challenge. Advertisement [Sponsored by Bidtellect]( [By optimizing supply chains, ad tech is cutting costs and carbon emissions]( Savvy advertisers are leveraging new tools and resources to reduce carbon waste in the shift to more efficient supply paths. howdy! [Equality and Opportunity]( [Publishers like ESPN and agencies are seeing more investment in women’s sports coverage]( Publishers like ESPN and Warner Bros. Discovery Sports invested in more women’s sports coverage and received higher viewership, and ad agencies are seeing more brand budgets going towards advertising against women’s sports. howdy! [Marketing on Platforms]( [WTF is the Justice Department's ad tech antitrust case against Google?]( This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](