Elon Musk's Twitter takeover gives advertisers an easy out from the platform

Twitter’s advertising capabilities were always fraught, marketers don’t expect to save it now marketers pausing spend on Elon Musk’s Twitter is about as obvious as it gets November 04, 2022 Elon Musk's Twitter takeover gives advertisers an easy out from the platform In a year of difficult decisions for marketers, whether to stick or twist from Twitter [might be the easiest yet](. Additional coverage: - Agencies are trying to understand Web3 so they know [what to tell their clients](. - MMA Global president Lou Paskalis [shared insights after direct conversations]( with Elon Musk at Brand Safety Week. - Insider's chief people officer Jessica Liebman shares how making salary ranges public [can both help and (in some cases) hinder]( the hiring process. - Gannett's revenue is down again this quarter, but [hope is on the horizon]( with digital subscriptions and its digital marketing solutions leading the way. - Riot Games' "Worlds" theme is more than just a catchphrase — it's a [carefully curated expression]( of Riot's core brand, shaped over the course of months using feedback from brand partners and other stakeholders. Other things to know about - InfoSum is helping brands [move away from the traditional centralized processes of comingling data]( and embrace technologies that decentralize audience information for better analysis and privacy protection. Produced in partnership with Marketecture. - Ad-supported audio content is helping to [grow brand awareness, favorability and purchase intent](. Sponsored by Amazon Ads. - Establishing standards based on real insights and what businesses want to teach viewers will create truly [frictionless UX for shoppable video](. Sponsored by KERV Interactive. Top Stories Ivy Liu [Marketing on Platforms]( [Elon Musk's Twitter takeover gives advertisers an easy out from the platform]( Twitter’s advertising capabilities were always fraught, marketers don’t expect to save it now marketers pausing spend on Elon Musk’s Twitter is about as obvious as it gets howdy! [Agency Culture]( [Agencies focus on educating clients about Web3 as their demand grows]( When it comes to Web3, agencies are prioritizing client and employee education and metrics in order to drive adoption to these decentralized applications. [Sponsored by Tremor International]( [How advertisers are developing dynamic creative to fine-tune targeting]( With dynamic video creative and improved data insights, marketing teams are modifying ads to become more personalized to audiences in CTV campaigns. Advertisement howdy! [Brand Safety]( [Advertisers say they’re still uneasy about Twitter after talking with Elon Musk]( MMA Global president Lou Paskalis shared insights after direct conversations with the maverick billionaire at Brand Safety Week. [Sponsored by Amazon Ads]( [How marketers are tackling omnichannel measurement]( Amid challenges created by addressability and industry shifts, omnichannel measurement and developing effective measurement solutions have become unique challenges for marketers. howdy! [Modern Newsroom]( [Insider's chief people officer on why new salary transparency law makes hiring process easier]( Insider’s chief people officer Jessica Liebman shares how making salary ranges public can both help and (in some cases) hinder the hiring process. Advertisement [Sponsored by Bidtellect]( [Ad tech waste is costing advertisers financially and environmentally]( Advertisers — and the environment — are losing out as the untraceable programmatic ecosystem redirects and siphons money and resources. howdy! [Beyond Ads]( [Gannett's Q3 earnings were bleak, but CEO Mike Reed expects the worst is behind the publisher]( Gannett’s revenue is down again this quarter, but hope is on the horizon with digital subscriptions and its digital marketing solutions leading the way. howdy! [Gaming & Esports]( [How Riot Games developed its brand identity for the League of Legends World Championship]( Riot Games’ “Worlds” theme is more than just a catchphrase — it’s a carefully curated expression of Riot’s core brand, shaped over the course of months using feedback from brand partners and other stakeholders. [All Latest Stories]( [Beyond Ads]( [Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model]( Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](