Myth buster: Scrutinizing the fortunes of ad tech on the public markets

Scrutinizing some of the perceived wisdoms of ad tech on the public markets after a dizzying year of public listings. March 31, 2022 Ad tech is arguably one of the most polarizing cornerstones of the marketing industry. While some herald it as the future of the industry, others decry it as a major threat to civil liberties given the abuses of vast sums of online user information — the cause of laws such as GDPR. Read more below. - Here’s scrutiny of some of the perceived wisdoms of ad tech on the public markets [after a dizzying year of public listings](. - The New Yorker switched up its daily newsletter, [rolling out a voicier and more editorialized approach]( for readers' inboxes. The idea is to infuse a bit more personality and original content — a newsletter strategy The New Yorker is now bringing to its daily product. - This week's [Digiday+ Media Briefing recaps]( the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. From our sister site, WorkLife: - Remote workers’ unknown locations [could create]( legal and tax challenges. - [How to tell when drinking work culture]( has gone from being fun, to being a crutch. Other things to know about - Join us virtually on April 21 for the [Business of TV Forum]( where we'll bring together leaders at brands, agencies, TV networks and streaming services to discuss how they are adapting to the TV ad market’s transformation. - Carriers are adjusting business models to add services such as TV, and expanding partnerships to [deliver 5G-enabled experiences](. Sponsored by AdColony. - Brand-consumer relationships have shifted to [keep pace with the digital world](. And with growing privacy restrictions the mechanisms of the traditional value exchange are changing, too. Sponsored by Meta. Top Stories Ivy Liu [Strategizing for the Future]( [Myth buster: Scrutinizing the fortunes of ad tech on the public markets]( Scrutinizing some of the perceived wisdoms of ad tech on the public markets after a dizzying year of public listings. howdy! [Subscriptions]( [Why The New Yorker is using more 'voice' in its daily newsletter]( Digiday spoke to Jessanne Collins, the New Yorker’s director of newsletters, to hear why the flagship newsletter is getting more personality and original content. [Sponsored by Wiland]( [Report: Evolving digital media targeting tactics in 2022]( Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Overheard at the Digiday Publishing Summit]( This week’s Media Briefing recaps the top topics of discussion among publishing executives at this week’s Digiday Publishing Summit. [Sponsored by Adobe]( [Five questions successful marketers ask of their CDPs]( Brands committed to personalizing digital experiences need a deep understanding of consumers to do so. CDPs are helping them to unlock consumer data’s potential, but not all are created equal. howdy! [Video Anywhere]( ['An explosion in the channel': Why marketers are giving digital video a bigger piece of the advertising pie]( More ad dollars are being spent in the CTV/OTT space as cord-cutting continues and brands to look for alternative ways to get in front of consumers. Advertisement [Sponsored by MNTN]( [Survey: How are you improving CTV measurement and creative management?]( Marketing teams: What tactics are you incorporating into your CTV measurement and creative management strategies in 2022? Take this survey for a $5 Amazon gift card. howdy! [Equality and Opportunity]( [How media companies are trying to make their newsrooms as diverse as the markets they serve]( Here’s how BuzzFeed, Inc., Hearst, G/O Media, Gannett, the Los Angeles Times and Vox Media are faring in diversifying their workforces. howdy! [Gaming & Esports]( [How endemic esports publication Dexerto is making a bigger play for brand partnerships]( Between 2020 and 2021, Dexerto’s total views jumped from roughly 1.5 billion to 2.3 billion and revenue has hit the 8 figure mark. [All Latest Stories]( [Programming & Production]( [‘Hell’s Kitchen’ producer Arthur Smith reflects on how production has and hasn’t changed since the pandemic]( The chairman of A. Smith & Co. Productions recounts how the company had six projects set to start production when the pandemic hit and how the production business has recovered since then. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](