How OKCupid's head of marketing shaped the brand's messaging with thoughtful leadership

OkCupid’s global marketing director embodies inclusivity. That has translated well for the international dating platform’s messaging. March 09, 2022 Sonia Oblitey is a lift-as-you-climb kind of person. She believes in teamwork, meaning every voice on her team deserves a seat at the proverbial table regardless of status or title. It’s part of her personality — one that her colleagues describe as collaborative and inclusive. Those are two key traits that have seemingly translated well to her current role as global marketing director at OkCupid. Read more below. - OkCupid's global marketing director [embodies inclusivity](. 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Other things to know about - Join us April 18-21 for [Digiday Media's Future of TV Week]( where we’ll bring together brand and agency leaders for a series of events to discuss how brand marketers can reach their audience through in-stream advertising, the metaverse, and a multitude of other strategies. - Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to [yield better engagement and performance](. Sponsored by MNTN. - Advertisers are prioritizing the creative refresh to [combat ad fatigue and drive CTV campaign performance](. This guide explores how teams are refining the practice in 2022. Sponsored by MNTN. Top Stories [Going Global]( [How OKCupid's head of marketing shaped the brand's messaging with thoughtful leadership]( OkCupid’s global marketing director embodies inclusivity. That has translated well for the international dating platform’s messaging. howdy! 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