'Layer of data and efficiency': How TechCrunch took Disrupt virtual — and grew for its tenth anniversary

Sponsorship revenue is projected to grow and as many as 15,000 people are expected to attend the tech news publisher’s flagship event. September 11, 2020 Tune in to the latest episode of The New Normal today at noon ET. NTWRK president Moksha Fitzgibbons will speak with Digiday president and editor-in-chief Brian Morrissey about the future of livestream shopping, including how habits are changing due to the pandemic and the evolving role China fills. [Register here](. In a normal year, TechCrunch’s Disrupt conference fits an expo hall, a startup competition and hours of educational content into three days at the Moscone Center in San Francisco. Next week, however, the event’s tenth anniversary, the digital media company will try to cram all those things into attendees’ computers. And it's looking like the virtual Disrupt 2020 will be a success. Read more below. - [Sponsorship revenue is projected to grow]( and as many as 15,000 people are expected to attend the tech news publisher's flagship event. - How often you shop at Walmart will likely have an effect on the digital ads you see for [Walmart’s long-awaited membership program](, Walmart+. - [Politico Europe plans to grow revenue]( between 9% and 11% this year, thanks to enhancing its subscription platform, Politico Pro Intelligence. Other things to know about - ICYMI: On a recent episode of The New Normal, Modern Retail editor Cale Weissman unpacked how invisible technology and infrastructure overhauls will save retail, including why Shopify is the hottest company right now. [Watch the on-demand recording and view a breakdown of the key takeaways here](. - [In a comprehensive new research report](, learn how extended deal terms and government loans kept media financing and vendor payments afloat in Q2 — and why things may change over the remainder of 2020. Sponsored by Oarex. Top Stories Coronavirus Fallout ['Layer of data and efficiency': How TechCrunch took Disrupt virtual — and grew for its tenth anniversary]( Sponsorship revenue is projected to grow and as many as 15,000 people are expected to attend the tech news publisher’s flagship event. howdy! Walmart [How Walmart is advertising its new loyalty program, Walmart+]( This week the retailer started to roll out ads for the program, which is set to debut on September 15th and seen as an answer to rival Amazon’s Prime. Sponsored by AcuityAds [Advertisers are using shoppable ads to shorten the customer journey]( Increasingly, advertisers are turning to shoppable media to achieve shorter customer decision journeys and rapid ROI while still maintaining control of their brands. Advertisement howdy! Subscriptions [After reaching profitability in 2019, Politico EU aims for 10% revenue growth this year]( Now, 1,000 organizations use the platform, with over 40% of Pro accounts using it daily, the company said. Sponsored by Inmobi [Advertising report: In-app mobile video trends in 2020]( In this new report, based on detailed research into U.S. mobile users and advertisers, learn how marketers have adjusted their mobile in-app video strategies over the past year. howdy! DIGIDAY+ MEMBER EXCLUSIVE [DTC brands are rethinking their 'never-go-on-sale' rule]( DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window. Advertisement Sponsored by MoPub [As measurement and targeting options expand, advertisers are taking a closer look at mobile]( Today’s mobile in-app environment is viewable, measurable — and where audiences of all demographics are spending a large part of their time. Download this micro-report for tips and advice for getting into mobile in-app advertising. howdy! Subscriptions ['We've really reset our floor': How The Atlantic gained 300,000 new subscribers in the past 12 months]( A surge in traffic helped, but tightening the paywall, improving its onboarding and engagement strategy, and focusing on retention have played roles too. howdy! Coronavirus Fallout ['We're getting more used to the uncertainty': BBC Global News chief on ad-funded news]( Egan discusses green shoots and how publishers’ relationships with platforms are shifting. [All Latest Stories]( [Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts]( Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](