Ad buyers are wary of advertising becoming a casualty of the streaming wars

An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices. December 04, 2019 The streaming wars have begun to unsettle the advertising industry. As Netflix, Disney and WarnerMedia all focus primarily on their ad-free streaming services, ad buyers are wary that their ability to reach large audiences will get caught in the crossfire -- and result in higher costs. Read more below. - [An influx of ad-free streamers may limit streaming ad inventory]( and lead to a surge in ad prices. - With more news organizations soliciting donations from their readers, [a growing number of them used Giving Tuesday as a peg for their end-of-year appeals](. - Under CCPA, companies can share personal information with service providers for specified purposes [even if a person has requested their data not be sold](. - [The New York Times has developed a new tech tool]( to determine which articles it promotes on Facebook and Twitter -- without using those platforms' tracking pixels. Other things to know about - Digiday Media is hiring. Check out roles in marketing, editorial and events and learn more about [joining our team](. - In performance marketing, one size doesn’t fit all. [In an upcoming webinar](, learn strategies for aligning all the elements of your pay-per-click ad campaigns across different channels and platforms. Sponsored by Marin Software. Top Stories DIGIDAY+ MEMBER EXCLUSIVE [Ad buyers are wary of advertising becoming a casualty of the streaming wars]( An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices. howdy! Beyond Ads [Publishers join the Giving Tuesday bandwagon]( Hundreds of small, nonprofit news organizations, along with the nonprofit foundations of several larger news organizations, have gravitated toward the unofficial holiday, which raised over $380 million for nonprofit causes in 2018. Sponsored by Integral Ad Science (IAS) [Research: Marketers say brand suitability will soon be just as important as brand safety]( According to a new survey of marketers, brand suitability (a term that accounts for factors such as location and demographics) will be just as important as brand safety by 2020. Read the report to learn which tools and tactics practitioners are using to address suitability. Advertisement howdy! Audio Anywhere [The Telegraph expands its daily audio briefings to outlets beyond WhatsApp]( The Telegraph is striving to build audio ad revenue by launching The Briefing on podcast platforms and smart speakers after offering the news service on WhatsApp — and drawing an audience. Sponsored by Keywee [Top publishers are using Facebook to find high value email subscribers]( In a new publisher's guide, learn the best practices for using Facebook to construct a sizable and well-curated email list. howdy! The GDPR Impact [GroupM anticipates slower ad growth in 2020]( GroupM predicts that advertising growth will slow in the years ahead. At the same time, an upward spike digital will continue to boost growth overall. Advertisement Sponsored by Penthera [Research: 88 percent viewers are still frustrated with OTT streaming quality]( According to new global research, OTT viewers are still widely frustrated with issues such as buffering and videos taking too long to start. howdy! Marketing on Facebook [Advertisers applaud Facebook's publisher whitelists]( Advertisers are pleased that Facebook is finally testing out publisher whitelists, but they say there’s still more the platform could do to better address brand safety. howdy! Subscriptions [Barstool Sports tops 30k paying subscribers]( In under a year, the publisher has tripled the its paying subscriber base as it looks to balance audience expansion with non-advertising revenue streams. [All Latest Stories]( [New York Times Style editor Choire Sicha on covering boomers, Gen Z and the generations between]( "The job of the section is to upset people. [The] Style desk covers change." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](