10 reasons you need a digital marketing strategy

Hi {NAME}, Digital marketing is deceptively easy if you take the deliberately simple definition from my book Digital Marketing: Strategy, Implementation and Practice where I define Digital Marketing as: "Achieving marketing objectives through applying digital media, data and technology" But, in reality, digital marketing is a tough challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Despite this, our recent survey of digital marketers found that [64% of respondents don't have a digital marketing strategy](. So, if you're looking for buy-in for digital, need some help making sure your campaigns are successful, or want to stay ahead of your competitors, having a go-to list of reasons for a good digital marketing strategy can help you focus your optimization efforts. Five reasons why you might need a digital marketing strategy include: - You're directionless - You have poor digital maturity - You're losing market share - You don't know your online audience - You aren't communicating your online value If you think this list could be useful, why not visit my free blog [10 reasons you need a digital marketing strategy]( to read more about these five reasons plus another five? Of course, as well as helping you communicate the reasons for a digital strategy, I also share the things you can do to put this right. With some quick action now, you'll be starting to see the benefits of your strategy in as little as 90 days. See you next week, Dr. Dave Chaffey Co-Founder, Smart Insights If you'd rather not receive email updates you can [unsubscribe](.