What are the six essential parts of a campaign plan?

Hi {NAME}, Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels. But, with a good [marketing campaign plan template](, you should be able to methodically identify the right marketing activities and channels to reach your campaign objectives. Campaign planning involves setting your goals for a campaign, understanding your audience, defining an engagement strategy and creating a budget for investing time/money into different types of media including content. We recommend breaking this down into 6 practical steps: ​ 1. Campaign goals and tracking 2. Campaign insight and targeting 3. Key campaign messages and offers 4. Campaign media plan and budget 5. Campaign asset production 6. Campaign execution If this sounds like an approach that could be useful for your next plan, read my blog to find out more about our practical [6-step structure for briefing marketing campaigns](. Still not sure which marketing plan structure to use? Download our free guide [how to structure different types of marketing plans]( to compare 7 different types of plans and decide which is best for your business' goals. Plus, don't miss [huge savings of 57% off when you sign up for annual Starter Membership in our Flash Sale]( for a limited time only. As a Starter Member, you'll unlock the RACE Framework and Growth System, which are designed - and proven - to help you get ahead of your competitors, grow yourself professionally, and earn more money. Log into your Free Member account to access your discount now... Dr. Dave Chaffey Co-Founder, Smart Insights If you'd rather not receive email updates you can [unsubscribe](.