E-news: [REACH] Acquisition spreadsheet | Apple Intelligent Search | Microsoft 7 AI takeaways

Hi {NAME}, Smart Insights helps marketers achieve consistent results by following defined "always-on" best practices across the [RACE Framework](. This week we're sharing digital marketing tools and industry news to help you REACH more customers online. Updated: Online customer acquisition budget spreadsheet Our updated [Excel spreadsheet for media budgeting](helps Starter and Pro Members build direct-sell digital marketing plans. It has been designed to help you work back from an overall, annual online acquisition revenue target, in order to define the monthly traffic volume and conversion percentages required across digital channels to meet your objectives. Safari tipped to get AI-powered Intelligent Search Apple's upcoming WWDC on 10th June could bring some big updates to Safari iOS 18 and macOS 15. [Reports](suggest that Safari could introduce an Intelligent Search feature that analyzes and summarizes web page content. Threads overtakes X in the US April 2024 data reveals Threads averaged an estimated 28 million daily active users, compared to just 22 million on X. [Social Media Today]( suggests Threads may well be poised to take over in other regions too. Google Ads will pause low-activity keywords starting in June Google Ads' new approach will automatically pause campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. [Search Engine Land]( suggests this may help advertisers protect their Quality Score. Microsoft's 7 takeaways from first year of Gen AI Microsoft's first annual [Responsible AI Transparency Report]( reviews challenges and opportunities the company has faced during their first year "building generative AI responsibly, at scale". RACE technique: Free essential marketing models for business growth With so many marketing models to choose from, it can be difficult to know which is the best for you. Our [free marketing models guide]( has been created to help today's marketers structure their marketing plan based on established frameworks. ​​​​​​ Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.