E-news: New Google Ads template | Meta's AI release | May 2024 social media stats

Hi {NAME}, This week we're sharing new and updated resources to help you plan, manage, and optimize a digital marketing strategy that outperforms the competition, and drives you one step closer to achieving those all important goals for your company... New: Google Ads campaign planning and optimization template Starter and Pro Members can download our new [Google Ads analysis template]( to review the effectiveness of Google Ads Campaigns/Groups. Powered by our recommended Google Analytics 4 plugin, you can use this template to automatically run comparisons of key conversion outcomes, such as lead and sale, between two periods. We use this format at Smart Insights every month and now so can you! Meta releases ‘The most capable openly available LLM to date’ The April 2024 release notes for this new LLM feature various tests that show potentially better human-like reasoning than rival LLMs such as GPT–3.5, Claude Sonnet, and Gemini Pro. But what does this mean for marketers? Read Dr. Dave Chaffey's commentary in our [2024 Digital marketing briefing for decision-makers]( to find out more. AI Co-Pilots and the Future of Work In his latest [marketoon](, Tom Fisher asks "Will AI tools serve more as enablers or replacers?". Don't forget we have a dedicated suite of tools designed to help marketers upskill themselves in an AI-fuelled landscape, including Quick Wins on [Using AI for SEO with ChatGPT](, [Using AI for Copywriting](, and [Using AI for marketing creative: AI image and video generators](. Plus, our [Free ChatGpt Promptsheet for Marketers]( is one of our top 5 free downloads of 2024 so far! Google Analytics Consent mode in Europe Google recently confirmed that if you are using Google Ads AND get traffic from Europe, Google requires that you use v2 consent mode during 2024 if you want to use Google Ads' commonly used personalization or remarketing features. More from Dr. Dave Chaffey about this in our [2024 Digital marketing briefing for decision-makers](. Updated global social media stats blog Did you know... The average daily social media usage as of April 2024 is [2 hours and 23 minutes](? We've updated our popular free social media stats blog to include the most up to date research in 2024. RACE SOPs for digital marketing We've updated our [free RACE Standard Operating Procedures (SOPs) for digital marketing guide](. Since successful digital marketing needs granular skills and processes to be developed, we've defined 70 Standard Operating Procedures for Marketing to help you review your skills and processes. Starter and Pro Members can also use our best-practice [digital marketing plan workbook]( to review their current digital marketing activities and plan future digital strategies to improve the contribution of digital marketing over the next 90/180/365 days. ​​​​​​ Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.