GA4 Data Redaction – Remove PII from Google Analytics 4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [GA4 Data Redaction – Remove PII from Google Analytics 4]( Data redaction is a feature of Google Analytics 4 (GA4) to remove Personal Identifiable Information (PII) (like name, email address, etc) from the data collected by website events before they are sent to Google Analytics Servers. Redacted values will appear as “(redacted)” in your GA4 reports. The data redaction feature only applies to web data streams. Redacting PII in GA4 is essential for maintaining user privacy and adhering to GDPR guidelines. Leaking users’ personal information in GA4 reports is against Google Analytics’ terms of service, risking the shutdown of your GA4 property. Follow the steps below to implement data redaction in GA4: Step-1: Identify Redactable Data Step-2: Navigate to Data Redaction Settings Step-3: Redact Email Data Step-4: Identify and Redact URL Query Parameters Step-5: Test Your Redaction Settings Step-6: Wait and Verify #2 Do you want better skills in digital analytics and marketing? If yes then download my ebook '[Sales and ROI Accelerator (156 pages)](. Table of Contents: Chapter-1: The number 1 reason why most marketers are not able to scale their advertising and maximize sales. Chapter-2: Why Google and Facebook ads don’t work for most businesses and how to make them work Chapter-3: Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics? Chapter-4: The number 1 reason why conversion optimization is not working for your business. Chapter-5: How to advertise on any marketing platform for FREE with an unlimited budget? Chapter-6: The Sales and ROI Accelerator Model Chapter-7: How to future proof your career with digital analytics Chapter-8: How to learn and master digital analytics and conversion optimization in record time? #3 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (43 pages)]( #4 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](