Setup Enhanced Conversions for Leads using Data Layer in Google Tag Manager

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Setup Enhanced Conversions for Leads using Data Layer in Google Tag Manager]( Enhanced Conversion feature focuses on improving the quality of Google Ads conversion data. It does this by providing Google (i.e. Google Ads conversion tracking tags) with hashed first-party data from advertisers' websites. Examples of first-party data: email addresses, names, house addresses, phone numbers, etc. There are two types of enhanced conversions: 1) Enhanced conversions for web - These conversions are relevant for advertisers who track website purchases as conversions in Google Ads. 2) Enhanced conversions for leads - These conversions are relevant for advertisers who track website leads as conversions in Google Ads, and the leads result in offline transactions. If you have been using Google Tag Manager (GTM) for Google Ads conversion tracking, use GTM to set up ‘enhanced conversions for leads’. #2 [Understanding the BigQuery User Interface](. If you are brand new to BigQuery or Google Cloud Platform, this article provides a visual walkthrough of the BigQuery User Interface. BigQuery is a data storage and management system which is used to bring data from several data sources for the purpose of reporting and analysis. #3 [GA4 BigQuery Composer Tutorial for ChatGPT.]( GA4 BigQuery Composer is a ChatGPT4 powered assistant for creating efficient, precise SQL queries for GA4 BigQuery within seconds. What GA4 BigQuery Composer can do that other tools can not do? >> You can write SQL queries for Google BigQuery even when you don’t understand a single line of code. >> Unlike the regular chatgpt, the Composer is specially trained on GA4 BigQuery data sets. >> The Composer can generate even complex SQL queries within seconds.The days of manually writing SQL code are over. >> You can troubleshoot SQL even when you don’t understand a single line of code. If you get an error message while using the generated SQL in the query editor, copy-paste the error message into the Composer tool. It will re-write the SQL for you free_of charge. #4 Learn and master GA4, BigQuery, Data Studio, through our [Digital Analytics Implementation program](. #5 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (45 pages)]( #6 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](