GA4 to BigQuery Mapping Tutorial

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [GA4 to BigQuery Mapping Tutorial]( It took around a month, but it is finally here. The GA4 BigQuery mapping tutorial. I have successfully mapped around 90% of all available GA4 dimensions and metrics to their corresponding fields in BigQuery. It is very important to remember that not every GA4 dimension/metric has its corresponding BigQuery field name. In fact, the majority of GA4 dimensions/metrics do not have their corresponding BigQuery field names. Most of them need to be calculated from SQL or derived from your GA4/GTM tracking setup. You will encounter BigQuery Field Names (Formulas) that are conceptual and assume that you have fields in your BigQuery dataset that directly correspond to these metrics. If these fields are not directly available, you may need to create them using custom calculations or ensure that your data collection setup in GA4 is configured to capture this data. I have put a note wherever you encounter fields that are conceptual. #2 [How to create Key Events report in GA4]( One of the most important reports in GA4, the ‘Key Events’ report, is no longer available. Earlier, it was available under Reports > Engagement. But fear not. You can still create and use this report via the exploration report templates. The ‘Key events report’ in GA4 allows you to measure and report on key events (aka conversions) that are considered critical for understanding the success of your website, app and/or marketing campaigns. Key Events can include user interactions, such as form submissions, sign-ups, add-to-carts, purchases, and other significant activities you want to track as user engagement or conversion indicators. #3 [Open and Closed funnels in GA4 with examples]( A Closed funnel is one in which users are considered part of the funnel only when they enter the first step/stage (i.e., the required first step/stage). In a closed funnel, users are either included entirely or excluded entirely. There is no concept of being “partially included” for some steps and excluded for others. An Open funnel is one in which users are considered part of the funnel even when they enter it at any step or stage. #4 Learn and master GA4, BigQuery, Data Studio, through our [Digital Analytics Implementation program](. #5 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (45 pages)]( #6 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](