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Hey — It's Harry. I went on a nice date this weekend. A London treasure hunt prepared by none o
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Hey â It's Harry. I went on a nice date this weekend. A London treasure hunt prepared by none other than Professor James Moriarty!  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: The Perfect TikTok, One Star Reviews, Copywriting Tips Hey â It's Harry I went on a nice date this weekend. A London treasure hunt prepared by none other than Professor James Moriarty! Moriarty was crafty. One step ahead. The night ended in the Marylebone drizzle. Treasureless, but with begrudging respect for Holmes' nemesis. Weekend update over. Enjoy this week's tips. Estimated read time: 2 minute 43 seconds. Before we begin... a big thank you to this week's sponsor. [Superside]( ⢠âWe need 5 new ads and a landing page for Tuesdayâ ⢠Try [Superside]( â Top 5% performing creative, all made for you. ⢠Loved by Bolt, Shopify, and Reddit! Three copywriting tips 1/ I love a self-aware one star review ⢠Confident ⢠Stops you scrolling ⢠Who's not your customer tells me who is [One star review ad] 2/ How to get more leads from your âcontact usâ 1/ Offer something upfront 2/ Use a real persons face 3/ Be specific with timings [Leads from contact us] 3/ Remedy for a stuffy print ad Leave the reader just enough to do. The penny drops. You smile. You remember it. [Stuffy Print Ad] h/t (the fantastic) [Vikki Ross]() & [Nathalie Gordon]( Two Short Examples 1/ Adobe's Perfect TikTok Brand Storytelling 101. You're the guide, not the hero. No-one watches TikTok for brand self-adultation. What's the coolest thing you can do with Photoshop, without mentioning Photoshop? âRedesigning signs in New York without anyone asking me toâ [Adobe's Perfect TikTok] [4.1M views](=) Story first, product second. That's the recipe. Anyone can do it. Here's three more I wrote. Nothing fancy. Just A to B. ⢠âDay 42 learning Mandarin so I can chat with my Grandmaâ - Duolingo ⢠âFrom stay-at-home dad to software engineer at Appleâ - Udemy ⢠âMe and the guy I met on Club Penguin 9 years ago just married!â Credit to Jack's [social strategy newsletter]( where I saw this :) 2/ I love this abandoned cart hook âDid you know you can expense your...â In fact, the whole email is superb. One of a series that adds $8k / mo in revenue. [Abadoned Cart Hook] Thanks to [Danny Postma]() for sharing One Favourite Tweet [Favourite Tweet]() That's all folks. If you enjoyed today's issue please do reply (it helps with deliverability). If you didn't you can unsubscribe [here](. See you next Monday (or Tuesday) â Harry P.S. If you'd like to sponsor, just reply. 125k marketers. [Three slots left.]( Goodnight Vienna. Last issue got 2,962 sponsor clicks! P.P.S. [Song of the week](=) Enjoy the newsletter? Please forward to a pal. It only takes 24 seconds. Writing this one took 24 hours. New round here? [Join the newsletter (it's free).](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE
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