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A Doberman when dinner's late. That's how I feel. Course. Course. Course. Course. Course. Course.
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A Doberman when dinner's late. That's how I feel. Course. Course. Course. Course. Course. Course.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: Marketing Examples is NOT back A Doberman when dinner's late. That's how I feel. Course. Course. Course. Course. Course. Course. Here's a collage of my last two months. [Harry Dry Collage] Today's issue is a one-off. Next year, like Rodgers' arm, I'll regain rhythm. But for now I have to put a thick red cross through November 15th. à bientôt. Estimated read time: 1 minute 51 seconds. Before we begin... a huge thank you to this week's sponsor. [Brave Ad Network](=) ⢠Ever thought about [advertising on Brave](=)? Me neither. Until now... ⢠60M+ users. Super smart. 70% listed tech their top interest. ⢠6% CTR (more than Google & Facebook combined!) Cor, Blimey! Three copywriting tips 1/ âWrite headlines not headingsâ â Russell Davies [Copywriting tip Headlines] 2/ You probably haven't noticed but... You've never read a paragraph longer than two lines in my newsletter. The last time I wrote one was March 4th, 2021. It began unconsciously, became a habit, and now it's a rule. Why? - A good line deserves space to shine - Short paragraphs are monkey bars. Easy to swing between. - If it takes me three lines, I'm probably not explaining myself well 3/ I love The Guardian's donation copy âYou're not selling... you're constructing an argumentâ [Guardian Popup Rewrite] Two Short Examples 1/ Two million clicks from one email Yes. You did read that right. The offer? A 50% discount. Something we've seen one million times before, except this time, in the palms of a copywriter with acute awareness of human psychology: âThe first five people (scarcity) to click this button (labour illusion) 500 times (ridiculousness) win 50% off (gamification)â [Feastables Email] Clicks are a positive mailbox signal so it's not too surprising that âengagement almost doubled after this campaignâ. Funny what happens when you write emails people enjoy. 3/ 10% of ARR from two typo domains Damon runs Testimonial.to. He noticed people repeatedly botched the domain so he registered (and redirected) the two main offenders (.io and s) In 18 months they've made him $100,527. Fiddly domain owners take note. [Testimonial to domain register] One Favourite Tweet [Favourite Tweet]() That's all folks! Had a bot attack last week, so if you enjoyed today's issue please do reply (it helps with deliverability). If you didn't can unsubscribe [here](. See you sooner or later â [Harry](=) P.S. [Song of the week](=) P.P.S. 100 previous examples on [Marketing Examples]() Enjoy the newsletter? Please forward to a pal. It only takes 18 seconds. Making this one took 18 hours. New round here? [Join the newsletter (it's free).](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE
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