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It's back!  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: A (short) spring special [Read on web]() Hey â It's Harry. Live from London. Weather update. Trees shuddering, majestic hail. It's watch from the window weather. But I have a newsletter to write... Estimated read time: 1 minute 44 seconds. Before we begin... a big thank you to this week's sponsor. [Hubspot Report](=) ⢠[Caspian](=) do business content differently. ⢠Bingeworthy podcasts. Hollywood talent. ~1M listeners / season. ⢠It's more affordable than you think. Mention [Harry](=) for $1,000 off. Three Copywriting Tips 1/ Make me a Heinz ad I'm giving you the following... [Generic SEO ads] Answer at end of email. 2/ âThe future of content is AIâ Okay :) [Generic SEO ads] 3/ Want a number to feel bigger? Use a bigger timeframe. [Generic SEO ads] Two short examples 1/ How the ð took over LinkedIn Milly runs [the community]() for âgeneralistsâ. - Problem: Most people don't know they're generalists
- Solution: A mark for generalists ð (to rep their squiggly career) Grows the category. Grows her community. A clever loop. [Generic product launches] 2/ The same interview reposted four years later Don't redirect people. Hook them as they scroll. Or to quote [Amanda Natividad](), âzero-click your contentâ. [Dave Trott](=) One Favourite Tweet [QI tweet](=) The hail has gone. It's quiet as stars. Well, the odd bike rumbles by. That's all for today. Thanks for reading. Do reply. I'm not a robot, I talk back. If these emails aren't for you anymore you can unsubscribe [here](. Course on the way â Harry P.S. [Song of the week](=) P.S. Mind rating today's email â [Superb](=) / [Solid](=) / [Subpar](=) Thanks to Tom for helping edit. [Dave Trott] How'd you do? Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Making this one took 19 hours. New round here? [Join the newsletter (it's free).](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE