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Hey — It's Harry. Monday speeded by. I shall not delay further. A jam packed issue. Enjoy. ?
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Hey â It's Harry. Monday speeded by. I shall not delay further. A jam packed issue. Enjoy.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: âBou Bou Bouâ, Pizza influencer, Rewrite this [Read on web]() Hey â It's Harry. Monday speeded by. I shall not delay further. A jam packed issue. Enjoy. Estimated read time: 2 minutes 17 seconds. Before we begin... a big thank you to this week's sponsor. [Hubspot Report]( ⢠Hubspot surveyed 1400+ marketers. The results were juicy. ⢠âWhat delivered a 120x return in 2023?â ⢠Curious? Check out their [State of Marketing Report]( (it's free). Two Copywriting Tips 1/ Here's a rubber. Make this ad better. [Generic SEO ads] Answer at end of email. 2/ Three ways to add warmth to your CTA [Generic SEO ads] Three short examples 1/ âBou Bou Bou. Wow. Wow. Wow.â Ten years ago Dave Trott drew a triangle on a flipchat and said âevery ad needs three thingsâ. - Impact: âYou've got to get noticedâ - Communication: âYou've got to tell me whatâ - Persuasion: âYou've got to tell me whyâ [Dave Trott] Most ads just do the âcommunicationâ part. - âWe're a brand agencyâ - âNo s***. I just googled thatâ Look what happens when you do all three. [Bou Display Ad] [Jesse from Bou](=) tells me it's their best performing ad 2/ âDid we mention it's blueâ Most new product launches look something like this. [Generic product launches] Innocent's look like this. [Innocent Bolt from the Blue](=) âYou have to entertain to educate because the other way around doesn't workâ â Walt Disney 3/ A full-time âpizza influencerâ The trouble with brands on social media is (no matter how hard you try) you're a brand on social media. So what if you hire an influencer. Give them the keys. âWork your magicâ. Well. That's what Slice did. Out with posts of garlic bread. In with âTake Me to Your Sliceâ. Hosted by pizza influencer Ricky. His Instagram pals for guests. Four months in and impressions just hit 1.8 million / month. Maybe they're onto something. [Slice's pizza influencers] [1](=) [2](=) One Favourite Tweet [QI tweet](=) Off on a little break to wrap the course. Be back before you know it. Enjoyed this one or have feedback? Do reply. It's motivating. I'm not a robot, I talk back. If these emails aren't for you anymore you can unsubscribe [here](. See you sooner or later â [Harry](=) P.S. [Song of the week](=) P.P.S Not sponsored. Just worth sharing. [CopyNights](. Casual copywriter drinks. I'll be at the next London one. Message [Vikki](=) if you'd like to set one up. Thanks to Tom, Will, Francis Beechinor, and Ramen Club for helping edit. [Generic SEO ads] How'd you do? Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Making this one took 25 hours. New round here? [Join the newsletter (it's free).](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE
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