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What happened? Well, I set sail for Pantelleria. The plan was to only return to Mother England with
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What happened? Well, I set sail for Pantelleria. The plan was to only return to Mother England with a completed course. The plain failed. But I did  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: Marketing Examples is BACK (again)! To new subscribers, welcome. To old ones, welcome back. What happened? Well, I set sail for Pantelleria. The plan was to only return to Mother England with a completed course. The plan failed... But I did see some nice birds. So who's winning? Up from the ashes grow the roses of something or other. Close now. Hope you enjoy today's tips. Estimated read time: 1 minute 52 seconds. Before we begin... a big thank you to my sponsor. [NoBoringDesign]() ⢠Want a $150k / yr designer at your fingertips? ⢠Try [No Boring Design]() â Unlimited design. No contracts. ⢠Loved by Loom, Dropbox, and G2! Three copywriting tips 1/ Attributes thrown around by companies with no positioning: ⢠simple, easy ⢠powerful, effective ⢠fast, quick ⢠flexible, modern ⢠best, better [Lazy Positioning] Adapted from a fantastic [Greg Kogan blog](=) 2/ Remedy for a stuffy tube ad Write a situation [Write situations in copywriting] 3/ Big figures make fun headers [Big figures copywriting example] Two Short Examples 1/ âMake Ugly Adsâ ⢠Less polished, more authentic ⢠Can test ten in an afternoon ⢠$50K return on a âPost-itâ Cc: âUgly Adâ forefounder [Barry Hott](=). [Most upvoted Reddit Ad] Thanks [Ash from Chew on This]( for sharing candidly 2/ Newsjacking at it's finest âCreativity is just connecting thingsâ â Steve Jobs [Barbie Newsjacking Examples] One Favourite Tweet Barbie. Oppenheimer. Cocaine Bear. Honey, I Shrunk the Kids. [Favourite Tweet]( That's all folks. If you enjoyed today's issue please do reply (it helps with deliverability). If you didn't you can unsubscribe [here](. See you on Monday â Harry P.S. I'm on an little newsletter charge. If you'd like to sponsor get in touch. [Three slots left](. First come first serve. P.P.S. [Song of the week](=) Want a bonus tip? Forward to two work pals. Reply letting me know. I'll reply with the tip :) New round here? [Join the newsletter (it's free).](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE