3-2-1: 23 seconds, 1000 replies, Copywriting tips

Hey — It's Harry. I feel like Hercules battling the Hydra. Chop off one head, two grow back. I shall be limiting myself to monthly newsletters whilst  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ [Marketing Examples Logo]() 3-2-1: 23 seconds, 1000 replies, Copywriting tips Welcome to the seventy-ninth volume of Harry's Newsletter. My copywriting course is looking splendid. But it requires diligence to finish. I feel like Hercules battling the Hydra. Chop off one head, two grow back. I shall be limiting myself to monthly newsletters whilst I finish the fight. Let me bow out in a blaze of glory. Enjoy six short lessons... Estimated read time: 3 minutes 7 seconds. Before we begin... a leviathan-sized thank you to this week's sponsor. [Triple Whale]() • It's reckless to run an ad account on platform metrics alone • Try [Triple Whale]() — Accurate analytics in one easy-to-use dashboard • Used by 6000+ Shopify brands for a reason! Three copywriting tips 1/ Less prose, more speech • Captures a feeling • Forces you to use your customer's words • We skim prose, we don't skim speech [Speech in Copy] 2/ The easiest way to remove friction. Add a timeframe. [The power of Timeframes in Copy] 3/ Good copy is falsifiable [Falsifiable Copy] Two Short Examples 2/ The ultimate abandoned cart flow “I see you started an order but didn't get round to completing it. Here's a free one to try...” [Direct Mail Example] Does it work? Frank tells me yes: “The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000!” So if you convert 1/300 “freebies to subscribers” you're profitable. It's a ridiculously well targeted direct mail campaign. Throwback marketing. [Social Proof] Credit to [Randy McHugh's Twitter](=) where I saw this. 2/ One thousand replies to cold emails Last week some rather impressive stats popped up on my Twitter... [Ryan Doyle Email Stats]() I've never seen cold outreach scale so well before. So I messaged Ryan, asking for a crash course. He obliged. Step 1 — Find hot leads Why do cold emails suck? Well, they're hopelessly untargeted. The same junk goes out to 1000's of prospects all with different needs. The trick is to scrape a tighter group of prospects all with similar needs: • Run a SEO agency? Scrape companies hiring SEOs. • Sell exec coaching? Scrape companies who've just raised money • Jet insurer? Scrape FAA registrations for new jets. Step 2 — Turn leads into verified emails You've got a list of companies. Now you need to find the decision maker. Sometimes you want the CMO, sometimes the CFO, etc. Prospecting tools get you most emails. You validate them with a deliverability checker. And solve invalids by testing different combinations on ZeroBounce. [Leads into emails steps] Step 3 — Get your email opened I don't care how good your email is if I don't open it. Ryan tells me it's personalised preview text that drives opens. So start your email with something personal (your first line becomes the preview). Oh, and don't forget to add a profile photo. [Personalised Preview Example] Step 4 — Get a reply You do this by offering value upfront. Not by trying to persuade a stranger to schedule a call. What's the lowest friction next-step your prospect might bite on? That's your pitch. [Cold email example] And that, my friends, is that. From a company on a database to a CMO on Zoom. It's only fair I give Ryan the last word: “You probably hate cold email. So let me give you a different challenge.” “Find 100 people you can help. Offer to help them for free. Blow them away. Let me know what happens next.” “You'll make more money than 99% of ‘experts’.” Thanks [Ryan]() for sharing so much. If you'd like him to do all this for you check out [Damn Good Leads](. One Favourite Tweet [Stepth Smith Twitter]() If you like what you read please do “add to address book” or reply (it helps with deliverability). If you don't you can unsubscribe [here](. See you April 15th — Harry P.S. Want to get in front of 100k+ marketers? [Website sponsorship]( and [newsletter sponsorship]( are open. First come first serve. I'm off to bed. P.P.S. [Song of the week](=) Enjoy the newsletter? Please forward to a pal. It only takes 8 seconds. Writing this one took 28 hours. New round here? Welcome. [Join the newsletter here (it's free)](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE