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Hey — It's Harry. Every week I sit down and try to write my best newsletter yet. Maybe today I
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Hey â It's Harry. Every week I sit down and try to write my best newsletter yet. Maybe today I did it.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: Parallelism, Languaging, Wooly hats Hey â It's Harry Every week I sit down and try to write my best newsletter yet. Maybe today I did it. Estimated read time: 2 minutes & 37 seconds. Before we begin... a big thank you to this week's sponsor. [Pip Decks]( â¢Â Ditch dull presentations, pitches, emails! ⢠Meet [Storyteller Tactics]( - A 54-card deck of recipes and exercises. ⢠I've been playing with them all day. So much fun. One line. Eight Rhetorical Devices. Last week I asked you for the rhetorical devices in the line: âOne Scoop. Once a day. Every day.â I learnt a lot. So I'm dedicating this week's copywriting section to your answers. Alongside alliteration, repetition, tricolon we have... 1/ Parallelism What it is: Repetition of a grammatical form What it does: Gives a line rhythm [Examples of Parallelism] 2/ Antithesis What it is: Two opposite words placed side-by-side What it does: Emphasises said opposites [Examples of Antithesis] 3/ Scesis onomaton What it is: Verbless copy What it does: Quickens pace [Examples of scesis onomaton] 4/ Polyptoton What it is: Repeated use of words sharing the same root What it does: Bewitches words into memorable phrases [Polyptoton Examples] 5/ Asyndeton What it is: Intentional omission of conjunctions What it does: Adds crispness, conviction, elegance [Asyndeton example] Two short examples 1/ Reforge and the Strategic Use of Language Last week I started getting some interesting LinkedIn notifications. [Reforge LinkedIn notifications] On a micro level it's a clever growth loop. [Reforge Growth Loop] On a macro level it's clever positioning. Why are people proud to show off Reforge? Well, the language you use determines the box you're put in. It's not an âonline courseâ. It's âelite educationâ. [Reforge / Udemy Language] âIt isn't the whiskey they choose, it's the imageâ â David Ogilvy 2/ Innocent's Wooly Hats January 2003. Innocent co-founder Adam had an idea. âWhat if we ask customers to knit tiny hats for our smoothies?â Everyone laughed. Twenty years later... ⢠11 million hats knitted ⢠£3 million raised for Age UK (to keep older folk warm) ⢠Too much PR to count âIt may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.â â Bill Bernbach [Innocent Smoothie Little Hats] One Favourite Tweet [Dave Harland Tip](=) * * * If you like what you read please do âadd to address bookâ or reply (it helps with deliverability). If you don't you can unsubscribe [here](. See you next Monday â Harry P.S. Mind rating this email â [Superb](=) / [Solid](=) / [Subpar](=) P.P.S. [Song of the week](=) P.P.P.S. Congratulations to [Karen F](=) who guessed âasyndetonâ and won the hamper. It's on it's way to The Netherlands. Enjoy the newsletter? Please forward to a pal. It only takes 20 seconds. Writing this one took 20 hours. New round here? Welcome. [Join the newsletter](=)[here (it's free)](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE
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