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Hey — It's Harry. Skiing did not go to plan. I'm sliding on my backside, halfway up the mountai
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Hey â It's Harry. Skiing did not go to plan. I'm sliding on my backside, halfway up the mountain, turning left, going right, wiping out French  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: A six-word email, Big Bertha, Writing tips Hey â It's Harry Skiing did not go to plan. I'm sliding on my backside, halfway up the mountain, turning left, going right, wiping out French families like skittles, slaloming the âsacré bleusâ... Enjoy today's tips. Estimated read time: 2 minutes & 32 seconds. Before we begin... a big thank you to this week's sponsor. [Superside]() ⢠Great creative makes or breaks your conversions. ⢠But agencies are expensive. And freelancers are off skiing. ⢠Try [Superside]() â Top 1% designs delivered in under 24 hours. Three Copywriting Tips 1/ Four (not boring) ways to name a new product line [Naming a new product line copy] 2/ Three techniques to add rhythm to your copy. Alliteration. Repetition. Tricolon. [Add rhythm to your copy] P.S. There's actually a fourth rhetorical device here. One person who replies telling me what it is will win a hamper (announced next newsletter). 3/ I asked AI to write my introduction âIf you can't close your eyes and envision it, it's not there yet.â â Lisa Cron Safe to say, it's not there yet. [AI copywriting comparison] Two short examples 1/ Sticker Mule's plain text emails Six words, one offer. No frills, no pretence. [Sticker Mule email tip] You don't need an adverb or fancy image to tell me your sticker deal ends tonight. Respect my time. It works. [Plain Text Email Stats] h/t [Zoe Kahn's Twitter]() where I spotted this one 2/ Why is the Angostura bitters label too big? Well, it was a mistake! In 1870 two sons took over the business and decided to rebrand for an upcoming competition. One son redesigned the bottle, the other the label. Neither consulted the other, they got a label too big for the bottle. [Angostura Bitters] The judge told them no one else would stupid enough to make this mistake. So they doubled down. 150 years later Angostura's oversized label is in every bar in the world. âThe opposite of a good idea can also be a good idea. It doesn't pay to be logical if everyone else is being logical.â â Rory Sutherland Credit to [Abraham Piper's TikTok](=) where I spotted this one . One Favourite Tweet [Blinkist Conversions](=) * * * That's all folks. Thank you all for reading. I appreciate it. If you're bored of these you can unsubscribe [here](. See you next Monday â Harry P.S. [Song of the week](=) P.P.S. [Read three years worth of Marketing Examples here]() Enjoy the newsletter? Can you do me a favour and forward to three friends. It only takes 15 seconds. Writing each one takes me 15 hours. New round here? Welcome. [Join the newsletter](=)[here (it's free)](=) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE
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