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Hey — It's Harry. Before we begin, a quick update. I've spent the last seven months working on
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Hey â It's Harry. Before we begin, a quick update. I've spent the last seven months working on my copywriting course. Writing, filming, getting feedba  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Marketing Examples Logo]() 3-2-1: Marketing Examples is BACK! Hey â It's Harry Before we begin, a quick update. I've spent the last seven months working on my copywriting course. Writing, filming, getting feedback. It's getting close (allelujah!) [Course] But, I've missed updating [my site](). So I'm back adding examples. The goal is 100 new one's this year. Enjoy today's spoils. Estimated read time: 2 minutes & 40 seconds. Thank you to this week's sponsor... [Rows] ⢠[Rows](=) built the first spreadsheet for marketers. ⢠I was skeptical. But it's so much better than Google Sheets. ⢠Oh, and it's free. No idea how. Three Copywriting Tips 1/ What you're not is a great way of emphasising what you are [Copywriting Tip] 2/ How to turn a plain line into a playful one? Write (almost). Then exaggerate. [Plain into playful] 3/ The difference between a good adverb and a bad one? Bad adverbs are implied. Good adverbs twist meaning. [Adverb tip] Two short examples 1/ How Chamaripa Turned Celeb Heights into Shoe Sales Chamaripa sell elevator shoes. Last week I stumbled upon quite a crafty SEO strategy of theirs. They rank hundreds of pages matching the query: âHow tall is [short celebrity]?â I know what you're thinking. Who googling âHow tall is Tom Cruise?â is looking for elevator shoes. And you'd be right. But good SEO captures demand. Great SEO creates it. So, each page gives the height. Explores if the âshort celebâ wears elevator shoes on red carpets (apparently a lot do). Then pushes Chamaripa's shoes. [Chamaripa Turned Celeb Heights] Clever for three reasons: ⢠Scalable content. Each page is the same template. ⢠Moves an âunawareâ customer to âsolution & product-awareâ ⢠Destigmatises the shoes (âIf Tom Cruise wears 'em...â) Looking at the numbers: ~210 celebs. Across 5 languages. ~14k/mo organic traffic. From content an intern could make in three weeks. [Chamaripa SEO] One small tweak I'd make. Google now displays a lot of heights directly on the SERP. So I'd rewrite each page title as âHow tall is [short celeb], really?â Hinting that whatever Google tells you may not be quite right! 2/ A crafty social giveaway idea One comment with zero likes will win a.... [Social Giveaway] Hacks two positive engagement metrics: Comments and likes (to stop others winning). I'll let the results speak for themselves. 1/ Signed Messi shirt ⢠574k new followers 2/ $400 phone ⢠5.2M views 3/ Tesco Meal Deal ⢠136k retweets One Favourite Tweet [Lex Shark Tweet]( * * * Finally - A word to those still reading after nearly four years. I know I'm not the most punctual. But, I do really care. Thank you for still rocking with me. Quick reminder - If you like my newsletter please âadd to address bookâ or reply (it helps with deliverability). If you don't you can unsubscribe [here](. See you next Monday â Harry PS â [Song of the week](=) PPS â If you've emailed me and I haven't replied it's nothing personal. I stopped using email to focus on my course. Catching up now. PPPS â Want to get in front of 100k+ marketers? [I'm taking sponsors](. Enjoy the newsletter? Please forward to a pal. It only takes 15 seconds. Writing it takes me 15 hours. New round here? Welcome. Marketing Examples [here](). Copywriting Examples [here](). Join the newsletter [here](=) :) You are receiving this email because you signed up for my newsletter. [Marketing Examples]() | [Copywriting Examples]() | [Unsubscribe]( | London, SW19 5AE
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