Itâs been over three years since the media industryâs white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures.
December 26, 2023 [Publishersâ efforts to diversify their workforces slows in 2023, but heads of DEI point to progress]( Itâs been over three years since the media industryâs white and male-dominant composition was put under a microscope. [Some of those efforts seem to have lost their steam](, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures. Additional coverage: - How an influencer talks about a brand can have a direct impact on a brandâs perception, sales and overall stature in a way that has [marketers spending more time figuring out how to influence influencers](.
- For the [Digiday Podcast's last episode of the year](, Digiday editors discuss their top takeaways from 2023.
- Following the M&A rush of 2021, there are some [media matchups that seem destined to part ways in 2024](.
- What happens when [chatbots pitch Christmas commercials for AI products]( in the style of Peggy Olson and Don Draper? Other things to know about
- At [Digiday's Media Buying Summit](, taking place March 4-6 in Nashville, media buying execs from GSD&M, McCann, Publicis and more will come together to connect and discuss industry solutions.
- [In this new Q&A](, Rokuâs senior director and head of emerging and programmatic sales discusses the new opportunities created by the rise of shoppable TV. Sponsored by Roku.
- Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are [increasing their focus on gamer moms](. Sponsored by Activision Blizzard Media. Top Stories
Ivy Liu [Equality and Opportunity]( [Publishersâ efforts to diversify their workforces slows in 2023, but heads of DEI point to progress]( Itâs been over three years since the media industryâs white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures. howdy! [Brands in Culture]( [Marketers no longer have total control of their brand narratives. Now they're spending time influencing influencers]( How an influencer talks about a brand can have a direct impact on a brandâs perception, sales and overall stature in a way that has marketers spending more time figuring out how to influence influencers. [Sponsored by U of Digital]( [What programmatic sellers need to know for 2024]( Amid an ever-changing programmatic landscape, to get ahead, sellers need to be in the know across a range of topics, from industry standards for identity solutions to programmatic deals and more. Advertisement
howdy! [Strategizing for the Future]( [âMore volatile nowâ: Digiday editors share top takeaways from 2023]( For the Digiday Podcast’s last episode of the year, Digiday editors discuss their top takeaways from 2023. [Sponsored by Overwolf]( [Brands are leveraging the diversity of gamers to zero in on category-specific audience segments]( In the same way that gamers present differing attitudes, demographics and spending habits, advertisers are recognizing that different types of gamers, those playing first-person shooters versus social simulations, for example, want to see different types of product marketing. howdy! [Strategizing for the Future]( [Media matchmakers: The 2024 uncoupling edition]( Following the M&A rush of 2021, there are some matchups that seem destined to part ways in 2024. Advertisement
[Sponsored by Optable]( [How publishers are securely monetizing audiences through data collaboration]( As DMPs and DCRs become more sophisticated, publishers are unlocking new and additional audience modeling and activation capabilities for their advertising partners. howdy! [Generative AI]( [Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024]( What happens when chatbots pitch Christmas commercials for AI products in the style of Peggy Olson and Don Draper? howdy! [Data Regulation]( [A History of Ad Tech Chapter 4: The Privacy Reckoning]( How the digital media industry had to come to grips with growing privacy requirements. [All Latest Stories]( You received this email because youâre a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](