Why publishers fear traffic, ad declines from Google's AI-generated search results

Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search. May 24, 2024 [Why publishers fear traffic, ad declines from Google's AI-generated search results]( Some publishers and partners [hope for more transparency from Google]( and other AI companies related to AI-generated search. Additional coverage: - While TikTok’s uncertainty in the U.S. continues, [its platform competitors are already making moves]( to steal its ad dollars. That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning. - There’s a lot of buzz around attention advertising right now, but [The New York Times is trying to stay grounded]( even as it develops its own plans. - As demand for secondhand apparel rises, [eBay needs to hold the line](. - [The Verge and 404 Media are exploring the fediverse]( as a way to take more control over their referral traffic and onsite audience engagement. - Our most-ready story this week: [Google rolls out more tools for advertisers — including new formats for AI-generated search]( Other things to know about - Submit your entries for the [Digiday Awards]( and gain the opportunity to join the ranks of industry leaders like Disney, Priceline and more. Last chance to save is Friday, June 21. - A tech stack isn’t an ad campaign — teams should remember they won’t immediately see results from an overhaul; it takes time. [Read this new guide]( to learn the metrics and timeframes marketers need to determine if their tech is a success — or a bust. Sponsored by Klaviyo. - [Leveraging low-fidelity seed data]( in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. Sponsored by Adstra. Top Stories [Generative AI]( [Why publishers fear traffic, ad declines from Google's AI-generated search results]( Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search. howdy! [Marketing on Platforms]( [How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars]( Timing is everything when it comes to these moves, and the underlying messages are certainly not lost on advertisers. Advertisement [Sponsored by Acxiom]( [How brands are activating purchased data]( Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights. howdy! [Publishing in the Platform Era]( [Inside The New York Times' plans to correlate attention levels to other metrics]( There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans. [Sponsored by Resonate]( [What’s on brands’ checklists as they prepare for the cookieless future]( As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and how post-cookie changes will affect their businesses on a granular level. howdy! [Retail Revolution]( [As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position]( As demand for secondhand apparel rises, eBay needs to hold the line. Advertisement [Sponsored by Nexxen]( [Why advertisers are seizing the CTV opportunity]( While CTV was once considered a risky investment, it’s now seen as a lucrative opportunity for broadcasters and brands alike. howdy! [Experimental Channels]( [Why publishers are preparing to federate their sites]( The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement. howdy! [Marketing on Platforms]( [Snap eyes growth as TikTok faces uncertain future in the U.S.Â]( TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](