Shrinking budgets leave programmatic marketers with a raw deal

Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. May 31, 2024 [PRESENTED BY]( [Shrinking budgets leave programmatic marketers with a raw deal]( Shrinking marketing budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, [leaving programmatic marketers with the short end of the stick](. Additional coverage: - [Klarna has started to use AI]( for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently. - Programmatic marketing has its fair share of issues. But the fact is that [publishers continue to depend on the revenue]( they get from programmatic advertising. - AI and data company [FullThrottle.AI is developing an audience targeting tool]( for agencies using an AI assistant. - [Sifting through the hundreds of thousands of tech products]( available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming. - Our most-read story this week: [The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation]( Other things to know about - Highlight your company's dedication to social and environmental causes. [Enter the Greater Good Awards]( by Friday, June 28 to save and highlight your impactful work. - The potential of a brand’s first-party data is limitless, but brands and agencies [must go deeper than traditional data strategies]( to ensure they’re getting the most out of the cookie-free world. Sponsored by Resonate. - Recent developments have[transformed CTV into a more reliable and lucrative advertising channel]( for broadcasters and brands. Sponsored by Nexxen. Top Stories Ivy Liu [The Programmatic Marketer]( [Shrinking budgets leave programmatic marketers with a raw deal]( Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. howdy! [Brands in Culture]( [How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes]( Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( [Sponsored by Viant]( [Why AI-powered tools are only as effective as the team that wields them]( Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. howdy! [The Programmatic Publisher]( [Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues]( Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising. [Sponsored by Acxiom]( [How marketers buy and activate data for impactful campaigns]( With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. howdy! [Generative AI]( [FullThrottle.AI creates audience planner tool using an AI assistant]( AI and data company FullThrottle.AI is developing an audience targeting tool for agencies using an AI assistant. Advertisement [Sponsored by Klaviyo]( [How brands are tapping into new channels to grow revenue]( Brands like Doughnut Times are turning to SMS, email and reviews to drive message reinforcement and cross-channel conversions. howdy! [Future of Work]( [WTF is app sprawl (and how does HR get organized)?]( Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming. howdy! [The Programmatic Publisher]( [A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification]( IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](